Tennis Identity

Monthly Archives: October 2016

How many steps did you take today? Fitness trackers have not peaked despite the fact we see them everywhere already. Won’t leave home without one? If so, you’re part of a fast growing segment of consumers...

The 10th anniversary of the BNP Paribas Showdown will bring past, current and future stars to the Madison Square Garden court for a terrific night of tennis on Monday, March 6. Juan Martin del Potro, Kei...

This is the second piece in a series looking at smaller brands covering the tennis fashion space. In the first article we introduced Denise Cronwall’s line of sophisticated prints and romantic looks,...

Svetlana Kuznetsova’s on court haircut Sunday was not the first time a tennis player has cut their own hair on court. Last year Andy Murray snipped off a piece of bothersome hair during a match...

In tennis it’s you against the other guy/or gal, with no one else to blame. (Well, John McEnroe might disagree on that.) Interestingly, because tennis really is a game of strategy and mental control,...

Men’s tennis warm ups can be sexy in that they very discreetly cover the power and talent that is a player’s body. Worn well they exude confidence and can look a bit like a uniform which always...

It’s been a busy year for The Big F! Fila-sponsored players Karolina Pliskova, Yaroslava Shvedova and Timea Babos have qualified for the WTA Finals in Singapore, coming up October 23 – 30. Pliskova...

Nike has released a trio of sophisticated looking tennis shoes for the WTA World Tour Finals in Singapore. No messing around with cheery brights this time – these babies are all biz. Serena would...

Wilson has officially announced the introduction of four new high performance rackets to its Blade performance tennis franchise featuring Countervail technology. (We covered the initial Countervail announcement...

Sascha Zverev is in Stockholm for the Open this week. Lucky for us he sat down with a Stockholm Open rep. to chat tennis, girls, Sweden and more. Get to know him: Yeah, of course, I noticed Borg in the...