Björn Borg to release vintage sportswear collection for epic Borg/McEnroe movie
Interesting news today. You may have heard, a biographic film called Borg/McEnroe is in the works scheduled to release September 2017. The film, directed by Janus Metz, is a Swedish production about – of course – tennis icon Björn Borg, one of T.I.’s all time favs for too many reasons to count.
Quick recap to get you up to speed: Borg/McEnroe is a film about how legends were shaped from the rivalries, friendships and glamour of the era. It is the story of the revolutionary breakthrough of a Swedish icon, and illustrates the years when Borg made his journey from a small town in Sweden to the international elite, about the fiercest fight of his career, played against the American super talent John McEnroe at Wimbledon in 1980, and how their rivalry came to engage a whole world.
Sverrir Gudnason (Monica Z, The Serious Game) plays Borg. Shia LaBeouf (Transformers, Disturbia) will play the role of John McEnroe.Tuva Novotny (Wedding Photographer, Eat Pray Love, Annihilation) portrays Mariana Simionescu, who was married to Borg from 1980 to 1984. Borg’s legendary coach Lennart “Labbe” Bergelin is played by Stellan Skarsgård.
Borg’s son Leo Borg (above) will play his Dad. He happens to be a top Swedish player himself (and looks a lot like Papa in his younger days).
WE CAN’T WAIT but there is more….
As any Borg fan knows, the Swede primarily wore FILA. We have been quite stymied at the press images we’ve seen. Where is the F box (and the Sergio Tacchini logo on Mac)???
Interestingly, the Björn Borg apparel brand (Europe link here), a Swedish brand which to date has been been associated with the legendary player in name only, will be the outfitter of all sports clothing in Borg/McEnroe. The brand will launch a limited edition collection called Signature, an updated vintage style inspired by the film. That, my friends, is the brand you are seeing in the press images.
A couple more images from the film:
We are purists here at T.I. so this tennis fashion tidbit requires a little self counsel. We will endeavor to adjust.
“We are very proud to collaborate with this production. Our Signature Collection honors these two rivals, their passion, their amazing winner instincts and their natural star quality. Signature is a vintage inspired contemporary street style collection in bold classic colors and a unique graphic statement – the real signature of Björn Borg” said Jonas Lindberg Nyvang, Marketing Director, Björn Borg AB.
“To collaborate with Björn Borg, while making a film about Björn Borg – well, it couldn’t be more natural! It has been a true pleasure for the film to collaborate with their talented team to recreate the sports clothing from this iconic era” said Fredrik Wikström Nicastro, who produces BORG together with Jon Nohrstedt for SF Studios.
The Signature Collection will launch September 2017 at the time of the film premiere. Fingers crossed I can be there.
No word yet if Borg, the man, has approved the script or will take part in the event and offerings – it’s of course likely he will because of his son.