Tennis Identity

Adidas for Australian Open 2017: men’s & women’s tennis clothing

Time to shake off the holiday season, and get yourself into gear for 2017. Make that new tennis gear! As the new tennis season begins with the Australian Open 2017, adidas Tennis has rolled out the new looks their team will wear Down Under. Players including Angelique Kerber, Dominic Thiem and Sascha Zverev will be equipped with brand new Melbourne and Barricade performance wear, designed to maximize performance at the first Grand Slam of 2017.

The Melbourne collection has been re-imagined with a fresh new look inspired by the city of the first Grand Slam of the year. The blue of the ocean combines with pops of bright orange to deliver a lightweight look and feel that mirrors the heat and environment of Melbourne. And you can bet it will be rather toasty, mate. The men’s line offers a simple aesthetic through color lines, while the women’s range includes a sun-washed graphic; guaranteeing players stand out in the Rod Laver arena.

The super lightweight collection is built to keep athletes cool in the Australian sun. (Or as close to cool as is possible.) ClimaLite materials encourage quick evaporation of sweat, and Climacool technology enhances the body’s ability to regulate its temperature in the heat of summer. Wearing the new Melbourne men’s collection will be Sascha Zverev, current world number 24 and the youngest player in the ATP top 50.

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Performing in the women’s collection will be defending champion, Angelique Kerber.

Angelique Kerber

Angelique Kerber

Angelique Kerber

 

“2016 was a special year for me and it all started in Melbourne where I won my first ever Grand Slam title. I’m excited to return to the courts of that success and look forward to defending my title. As such an important city to me, I love that adidas has designed the new outfit with Melbourne in mind. The conditions in Melbourne can often be a challenge, but with the cooling fabrics and technologies this is performance wear that will allow me to play at my best and give me a great shot of defending my title.” -Angelique Kerber

The Barricade range has evolved for the season with a host of fresh design details. The men’s collection is built to showcase the power and strength of the world’s best athletes, with technical features that ensure balance and support on the court.

Barricade apparel will be worn by Dominic Thiem world number 9 (below) and 2016 Wimbledon quarter-finalist Jo-Wilfried Tsonga.

Dominic Thiem

 

Design Director for adidas Tennis, Lotta Jurica explains:

“The conditions of an Australian summer can present a serious barrier to the players performing their best, so we have designed the collection to combat this. The lightweight designs and cooling fabrics will help them keep arrayed with patterns inspired by the local environment, layers symbolizing depth of the ocean and sky combined with sun bleached print, will enable the athletes to deliver stand-out performances whenever they step out on to the court.”

(More TI coverage of AO/adidas: the new Barricade lineup and the Stella McCartney line.)

Check out the new range of AO adidas at Tennis Warehouse!

Adidas for men: TW/USATW/Europe

Adidas for women: TW/USATW/Europe




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