Tennis Identity

Adidas for Australian Open 2017: NEW men’s tennis shoes

Along with their new Australian Open clothing lines, adidas has updated its market leading Barricade tennis performance franchise, integrating the latest innovations to deliver confident performance at any level and on any surface. With state-of-the-art design and craftsmanship the Barricade 2017 continue to be the most stable and durable shoe on court.

Designed with smart materials incorporated into the toe and outsole areas, the Barricade is built to provide power and stability on the court. A knitted upper and seamless construction gives an anatomical fit providing comfort and manoeuvrability.

Barricade 2017 BOOST

Worn by Jo Wilfred Tsonga, the Barricade 2017 BOOST flagship model features the integration of BOOST technology for the ultimate energy return, allowing you to unleash energy more efficiently in every stride, resulting in ultimate responsiveness alongside the stability of Barricade.

Barricade 2017 BOOST

The Barricade 2017 BOOST continues to provide maximum mid-sole support and fit with its new GEOFIT construction and dynamic chassis.

Barricade 2017 BOOST

Barricade 2017 BOOST

Barricade 2017 BOOST

 

The new Barricade 2017 is built for the power player and will be worn by top men’s players including Tomas Berdych and Dominic Thiem. With the strength of a full-length ADIPRENE+ sole, the Barricade 2017 continues to optimize cushioning and rebound through the foot whilst playing. Hitting the court in 8 new colourways the Barricade 2017 continues to be adidas’ ultimate technical performance footwear.

Thomas Weege, Head of adidas Tennis design, comments “From the very first line in the late nineties until today, I had to improve the design process over and over and over again. The game got so much faster – 20 years ago it was a different sport. Today it is so much more dynamic, aggressive and powerful. Taking a look at the Barricade today, we’re looking at the ultimate performance piece for tennis players. All our learnings, all our knowledge and experience went into the design process of the new Barricade 2017.”

Adidas has also produced a Novak Djokovic model in the Australian Open color scheme:

2017 AUS Open Collection Novak Pro

 
(More TI coverage of AO/adidas: the Stella McCartney line, and the adidas clothing lines for men and women.)

Check out the new range of AO adidas shoes at Tennis Warehouse!

TW/USATW/Europe

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