Australian fashionistas take cue from tennis, use Australian Open court as catwalk
I’ve said it before, I’ll say it again, the tennis court is fashion’s biggest stage (literally). Tennis fashion truly has the biggest catwalk; I call it the courtwalk.
Well, it seems that the Australian fashion industry has taken note, staging a fashion show in Rod Laver arena (see the video below).
Of course you can see these are not tennis fashions; they’ve sensibly left that to the pros. Nike’s athletes are participating by giving everyone an eye full – sometimes hours at a shot (Serena Williams, Rafa Nadal and Roger Federer are all sponsored by Nike). Today’s match between Nadal and Dimitrov went for almost 5 hours.
Venus William’s personal line EleVen by Venus Williams is also getting the kind of exposure fashion designers would kill for, with two weeks worth of matches and outfit changes allowing V to show off her entire new collection to a (voluntarily) captive audience.
I also need to mention all of the other brands that got their share of the stage before bowing out of the tournament: Lacoste, Fila, adidas, Stella McCartney for adidas, New Balance, Lotto, Yonex and many more.
Here are just a few:
Here’s the fashion show that took place on the Aus Open tournament grounds:
And, a look at some of the tennis fashions that will continue to get massive international exposure this weekend during the finals.