Tennis Identity

Is Novak Djokovic headed to Lacoste?

With Novak Djokovic’s Uniqlo deal set to expire soon (He debuted the line at the 2012 French Open, the start of a five year deal) the rumors are flying through the cyber tennis world that he is about to sign a deal with venerated French brand Lacoste.

This one makes sense. He has an existing deal with adidas for shoes, so that would preclude signing with someone like Nike or Under Armour, which already has Murray as its flag-bearer. Going back to adidas for clothing (he’s also worn Sergio Tacchini) would also make sense.

Tennis Identity readers will recall that Novak had his own Falcon line with adidas back on 2009.

The Lacoste rumors won’t go away. Twitter is your go-to source for this topic, which we’ll call #DJOKERCROC. They all say he’ll debut the line at the French Open, which is, as we all know, ground zero for Lacoste.  A rumor, sure. But it’s out there loud and clear.

Uniqlo has never taken off in the tennis community. Despite having two players in the men’s top 10, the gear is impossible to find, and the quality has been compared to The Gap. (When you could find it it — Karin found it in NYC a few years back — it was not the same quality that Novak was wearing anyway). Fine for casual wear, I suppose.

If The Djoker does indeed sign with Lacoste, will we see his personal logo, as well? Andy Roddick had his own logo on Lacoste for awhile, so that’s a possibility. More on the Uniqlo front- Nishikori has started wearing Nike shoes. Is apparel in the future for him? Stay tuned for more details as we get them!



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One thought on “Is Novak Djokovic headed to Lacoste?”

  1. I think Novak will move to Lacoste. That’s going to be a big push for Lacoste. A personal line I think is also in store for Novak. It will be a regal partnership for sure!

    PS: Novak looks good on classic but colorful kits. I think Lacoste will continue to showcase that for Nole.

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