Asics Re-Signs Gaël Monfils, Launches New Court FF Shoe
Asics has re-signed French tennis star Gaël Monfils (aka. The Human Highlight Film) to a multi-year deal, and has launched their most cutting-edge tennis shoe to-date, the Court FF. Known for his energetic play and agility on the court, Monfils signed with the brand in 2013. The 30-year-old is ranked 12th in the world and earned his biggest title win in Washington D.C. last summer, a U.S. Open semi-final place, and qualification for his first season-ending championships.
“Speed, agility and range are key parts of my game and Asics technology and stability allow me to play the game the way I love to play it,” said Monfils. “I’m excited to continue this partnership and work with everyone at ASICS tennis to bring everyone the best tennis shoes and apparel.” -Gael Monfils
The stylish player, who never met a shot he didn’t like, will continue his contribution to the development of new Asics tennis collections, offering his unique insight on the needs of top-level players, as well as infusing his personal style and providing feedback to the brand’s designers.
‘Gaël is an incredible ambassador for our brand both on and off the court. We take pride in developing cutting-edge performance products that enable and enhance his athleticism in the match, and lifestyle products that fit his style and showcase his personality off the court.” -Gene McCarthy, Asics America President and CEO
Designed specifically with the competitive tennis player in mind, Asics is proud to unveil the new Court FF model, the most innovative Asics tennis shoe to-date. The Court FF shoe features a range of technologies, including significant levels of cushioning and stability while remaining lightweight, high levels of comfort and fit and a tennis-specific last to move quickly across the court.
The Court FF is lightweight but delivers great cushioning by adopting Asics’ unique FlyteFoam midsole material with reinforced fibers. First introduced in Asics’ revolutionizing MetaRun concept running shoe, FlyteFoam technology is approximately 55% lighter than the industry standard midsole materials and maintains appropriate cushioning from start to finish.
Comfort and fit—contributing to stability—are further enhanced with the introduction of a full mesh Mono-Sock upper, giving soft flexibility and support for a snug fit, as well as an inner reinforcement construction for instep support. The seamless mesh generates enhanced airflow.
A newly designed, tennis-specific last has been created to help players move quickly around the court. It is inspired by a running last with higher toe spring to help players transition quickly into forefoot position. We see it available now at Tennis Warehouse/USA.