Tennis Identity

Fila Creates Limited Edition Shoe For Indian Wells

Fila logoFila continues to kill it when it comes to cool tennis design and fashion. Fila is the official apparel and footwear provider of the BNP Paribas Open, the largest ATP World Tour and WTA combined two-week event in the world. This year, tournament officials will pair their custom Fila uniforms with this specially designed limited-edition Fila x BNP Paribas Open shoe.

The Fila x BNP Paribas Open collaboration includes the Original Tennis 2.0, featuring premium materials and designed in a Fila navy/white/atomic blue color palette. While elements of the iconic Original Tennis silhouette are recognizable, this version incorporates sleek, new touches.

The shoe was created in knit, and this marks the first rendition of the Original Tennis 2.0 in that fabric. Components such as the flag design on the side of the shoe remain consistent, yet the knit material adds a modern aesthetic. Here’s John Isner showing it off:

John Isner

Fila x BNP Paribas Open shoe

Another #sneakpeek of a special collaboration with @bnpparibasopen which will make its debut exclusively at #bnppo17 later today! #filatennis

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Additional details include Fila branding on the tongue, quarter and back counter, as well as tonal laces. The bold, atomic blue hue is featured on the shoe’s outsole, in the poles, on the back counter, and on the tongue. The footwear boasts a nylon sock lining, with extra padding for a comfortable fit. The footbed was designed in a vibrant Fila red hue and is decorated with a sublimated print of the BNP Paribas Open logo.

Serving up something special with the @bnpparibasopen. Take a sneak peek and stay tuned for tomorrow's release… #FilaTennis #FilaHeritage #BNPPO17

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The Fila x BNP Paribas Open shoe will retail for $80 and will be available exclusively at the Fila retail shop on-site in Indian Wells. It’s an eight hour drive to the tournament- wonder if they have my size?

Stop by the #FilaTennis store @bnpparibasopen to check out our new Heritage Lifestyle collection! #bnppo17

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