Tennis Identity

Andy Roddick’s Call for Incredible

The life of a pro tennis player is glamorous but singularly focused. Andy Roddick, who retired from the tour in 2012, is still enjoying the change. I recently caught up with him while he was promoting one of his projects with Purina Pro Plan (nutrition for dogs). Andy’s appreciation of his off court life is palpable. Doing good, giving back and enjoying family are top priority.

“I’m not playing much tennis these days,” he says, “maybe 15 or so nights a year including Power Shares Champions,” said the former U.S. number 1. Here’s what he’s up to at the moment:

Andy is partnered with Purina Pro Plan and is just now launching their “Call for Incredible” campaign. US residents are invited to share their dog stories, tales of canine athletes, military dogs and loveable couch companions like Andy’s own Bob Costas and Billie Jean (below).

Andy Roddick
Andy Roddick with Bob Costas (left) and Billie Jean – Image by Brian Fitzsimmons

Hopefully character cuts it because as Andy put it “my two English Bulldogs aren’t going to be jumping off docks any time soon” but he is happy to be working on the project because it gives back – an ongoing theme in his life.

The feel good details: For every entry to the “Call for Incredible” contest, Purina will donate 1 pound of dog food  (up to 20,000 pounds), to America’s VetDogs, which trains and places guide and service dogs to veterans with disabilities.

“I really like that this promotion supports the amazing work these veterans did for our country. Helping to make a difference in veteran lives through feeding their companion dogs feels good,” said Andy.

“We’re excited to partner with Purina Pro Plan to highlight the impact that highly-skilled service dogs can have to help veterans live with dignity and independence when they return from duty,” said Wells B. Jones, CEO from America’s VetDogs. “We know they are incredible and deserve recognition for the unwavering love, companionship and care they provide to their owners.”

I also got to hear a little bit about Andy’s Andy Roddick Foundation (also called ARF), which I admit I didn’t know much about.

“The Foundation is currently helping 1500 kids with after school and summer programs that teach life skills, like sustainability, stem, finances and more…nothing regurgitated from day school” said Roddick.

With 11 full time staff, the foundation is expanding quickly. The goals is to reach 3000 underserved kids by 2020.Good stuff.

So back to puppays. Got an incredibly talented, cute, loveable or supportive dog? In addition to submitting your story you can also enter for a chance to win a trip to San Diego during Veterans Week in November to attend a special Incredible Dog Challenge on the historic USS Midway Museum, featuring some of the most incredible canine athletes and working military canines in the country.


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