Tennis Identity

Watch Serena Demolish A Wood Tennis Racket With One Overhead

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Intel has partnered with Serena Williams on a new ad for its 7th Generation Intel® Core processor-powered 2 in 1s – yeah , I don’t know what that is either but come along for the story. The new “Upgrade Your Game” advertising campaign kicks off with a “Wooden Rackets” ad, which reveals a frustrated Williams on the tennis court trying to compete with an outdated racket – in itself a hilarious concept as no wood racquet in history could withstand the force of SW power.

Watch here:

“Is outdated equipment holding you back? Time to upgrade your game.” Clever.

Williams stars alongside Jim Parsons to showcase how the best equipment, powered by the 7th Generation Intel Core processor, provides the performance needed to stay on top of your game. The ad featuring Williams aims to reach the 400 million people with a 5-year-old computer and demonstrate the dramatic difference in performance found on a new computer.

5 years old is old? I guess I’m due for an upgrade myself.

“This new ad with Serena Williams connects high performance with Intel and brings to life our company’s brand promise to make amazing experiences possible,” said Steve Fund, Intel’s senior vice president and chief marketing officer. “The idea is that whether in business or on the court, you can’t perform at your best using old, outdated equipment.”

Serena Williams demolish racquet

“I’m excited to work with Intel to show everyone why it’s important to upgrade their game,” said Williams. “Performance matters and outdated equipment, whether that’s a wooden racket on the court or an old computer at home, should never get in the way of what you want to do.”

The new commercial will begin airing April 30, along with corresponding social, online and retail assets.


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