Tennis Identity

Adidas Gear For The U.S. Open Series Joins “The Dark Side”

I AM YOUR FATHER, LUKEWhere’s Darth Vader when you need him? In June we told you about the adidas “Evil Twin” campaign for Wimbledon and the U.S. Open- Wimbledon was all proper white, and the U.S. Open…wouldn’t be. Well, now we know just what they meant. Black/vibrant yellow are the themes for the U.S. Open Series. (The summer court season in the U.S leading up to the Open.)

The Dark Side is stark and bold, a sharp contrast from Wimbledon. You can feel the personality of these players in the images IMO. First, the men’s lineup. Find it: TW/USATW/Europe

Dominic Thiem

Dominic Thiem

Sascha Zverev

Sascha Zverev

And the women! Find it: TW/USATW/Europe

Simona Halep

Simona Halep

Kristina Mladenovic

Kristina Mladenovic‏

Kristina Mladenovic‏

Angelique Kerber

Angelique Kerber

Angelique Kerber

Angelique Kerber

There’s also a new shoe to look for, the Ubersonic 3:

Ubersonic 3




Speaking of the women’s game, Adidas will have some of their key athletes like crowd favorite Caroline (#Sunshine) Wozniacki in their Stella McCartney line. We’ll include those images as we get them. Find it: TW/USA • TW/Europe




Sign up for our weekly email

One thought on “Adidas Gear For The U.S. Open Series Joins “The Dark Side””

Comments are closed.