Nike Celebrates Federer Wimbledon Win With Commemorative Shoes & Shirt
Nike is not the predominant sports marketer in the world for nothing. They’re always plotting to take advantage of a big splash made by one of their athletes, as well they should. And they’ve struck again. Roger Federer has won his 8th Wimbledon title and 19th Grand Slam singles title total, defeating Marin Cilic in straight sets.
And somewhere deep within the bowels of the Nike Beaverton, Oregon Mothership, a button was pressed and these went live. Boom.
Nike is releasing a limited number of all-white NIKELAB Oscillate Evolve RF shoes (the style pays homage to 1997’s Tinker Hatfield-designed Nike Air Oscillate, which is one of Federer’s favorite Nike Tennis silhouettes) customized with a laser-etched 8 on the heel. The shoe will be available Monday at NikeTown London and 21 Mercer (New York City). You’ll recall Nike did the same for their other flagship star on the men’s side, Rafa Nadal, when he won in Paris.
Additionally, Nike will release two commemorative T-shirts, out on Monday too. The first proudly displays the Ro8er logo, representing his record-breaking eighth title at SW19. As you can see, The Fed was prepared. As always. UPDATE: Tennis Warehouse has this one right now. Find it: TW/USA
— Wimbledon (@Wimbledon) July 16, 2017
— Elena Vesnina (@EVesnina001) July 16, 2017
The second celebrates Federer’s 19th major and features an RF logo crest on the chest surrounded eight ivy leaves (one for each of his London wins). (Update: this version now available at Tennis Warehouse/Europe.)
This is nothing new for Nike and Federer. Nike brought out an “18” shirt when he won the Australian in January. And remember back in 2009, after he defeated Andy Roddick for the Wimbledon crown, he pulled a jacket out of his bag with a “15” on it, to show that was his 15th Slam win.
There was even a sneaker that sold for $287 a pair. It commemorated Roger’s 287 weeks at the top of the ATP charts.
Now they’ll just have to update the sneakers for the next Wimbledon.
It’s gotta be the shoes.