Tennis Identity

Tennis Transcends Borders in Borg Open Match across US Mexico Line

Swedish sportswear brand Björn Borg is diving into politics with an anti border walls message cleverly communicated with a tennis match being called the Borg Open. Each player played the match within their own country. The net ran along the border line.  There was no changing of sides.

Find the Bjorn Borg line: US Men, US Women, Europe Men, Europe Women.

The match was played along the Tijuana River, where young tennis players Mariano Argote of Mexico and Peter Clemente of the United States face off on a dusty makeshift court  at Tijuana River, between San Diego (US) and Tijuana (MX) 32°32’29.93″N 117° 2’19.57”W.

Here is the Spanish version:

“Borg Open is our way to state that we, as a sportswear brand, believe in an open world. Unfortunately, the activity is not likely to make those people who promote raising walls change their opinion. But, with our heritage, we know that not only tennis nets, but sport in general, has the power to unite people. We hope to inspire people to reach out to their neighbours and do sport together instead of building walls.”

Henrik Bunge, CEO of Björn Borg

“Borg Open – tennis across borders,” says the brand,”is an initiative intended to encourage people to stop building walls and play a game of tennis instead.”



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