Tennis Identity

Novak Djokovic Joins Gwyneth Paltrow For Beverly Hills Event

Even if you’ve never been to California (much less Beverly Hills) you probably know about Rodeo Drive. (That’s Ro-DAY-oh for the uninitiated.) This is without question the epicenter of shopping chic in Southern California. On Rodeo, you’ll find super hi-end brands like Harry Winston, Bulgari, Brioni, Cartier, and…Lacoste.

(Find the Djokovic look: TW/USATW/Europe )

Le Croc is rebooting their 447 N. Rodeo Drive location to feature the new “Le Club” concept. The new sport-inspired design concept draws inspiration from founder and legendary tennis champion René Lacoste’s locker room. (Old-school retro cool. We’re down with that.) The 1,900-square-foot space now features a more streamlined layout with a façade inspired by a tennis court.

Novak Djokovic

On Tuesday Lacoste transformed The Sheats Goldstein Residence  to celebrate. Novak Djokovic and Tommy Haas  were on hand, along with actress Gwyneth Paltrow and British singer Robbie Williams.

Amid the schmoozing, The Djoker tried his hand at the sport of pickleball.

For obvious reasons he was pretty good at it.

Robbie Williams, Novak Djokovic

Novak Djokovic

And here’s Gwyneth looking très chic with Lacoste CEO Thierry Guibert.

Gwyneth Paltrow, Thierry Guibert

The boutique will re-open to the public November 16th.

Gwyneth Paltrow




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