Tennis Identity

2017 Best In Tennis Fashion: The Men

As the year winds down let’s take a look at some of the big names and various looks we’ve seen this year. First up, the men. Here’s what caught my eye in 2017. (Women’s lineup here!)

Rafa Nadal- Nike

Rafa isn’t the world #1 for nothing, no? His 2017 resume included wins on the clay of Paris and the hard court of NYC. His fashion look didn’t change except for the color scheme. It’s been the same Challenger Crew for awhile, so there’s not much variation to look at. Much more interesting was this shirt Nike released after the Roland Garros win…

Rafael Nadal French Open shirt

Rafael Nadal French Open shirt

…and US Open win.

Nadal Nike US Open shirt

Nadal Nike US Open shirt

Find it: TW/USATW/Europe

Roger Federer- Nike

Roger started out 2017 with this look at the Australian Open. These dynamic graphics were a sharp departure from the solid colors The Fed usually favors.

Roger Federer

At Indian Wells in March, he wore a similar look- going green in the desert.

Roger Federer wins Indian Wells 2017

Federer’s look at Wimbledon was just a variation on the usual white theme, so no need to mention that one here. Well, there was this commemorative shirt after the big win at SW19:

Federer 19

Federer 19

For the US Open, there was a bit of a different look- remember that outfit with the shirt that looked kinda, well, “spray painted?” Not a real favorite of mine to be honest. It doesn’t look Feddy to me.

Roger Federer Autographed US Open 17 Crew Red - Worn

The bigger thing IMO for the world #2 was his shoe game. We saw the Nike Zoom Vapor Air Jordan 3 debut in New York at the US Open. Nike used a pop up store to showcase this shoe, and blew off setting up shop at Flushing Meadow. Call it guerrilla marketing.

Nike Zoom Vapor Air Jordan 3

Nike Zoom Vapor Air Jordan 3

Nike Zoom Vapor Air Jordan 3

Right after that, the NikeCourt Zoom Vapor RF X AJ3 Atmos rolled out in October prior to the Masters event. Nike knows shoes and they know how to market, too.

NikeCourt Zoom Vapor RF X AJ3 Atmos

NikeCourt Zoom Vapor RF X AJ3 Atmos

NikeCourt Zoom Vapor RF X AJ3 Atmos

Novak Djokovic- Lacoste

The Djoker went from Uniqlo to Lacoste starting with the French Open, but we didn’t see much of him in the Croc since he shut his year early, retiring from Wimbledon due to injury and taking off the remainder of the year. The Wimbledon look was straightforward, clean and classic – featuring the tennis polo we all grew up on. Predominantly white for SW19, of course. Find it: TW/USATW/Europe

Novak Djokovic Wimbledon

The US Open look wasn’t used of course…

Lacoste US Open Novak Djokovic

…or this look for the end of year Asian swing. Here’s to 2018!

Novak Djokovic Asia Lacoste

Feliciano Lopez- Ellesse

Lopez isn’t as highly ranked as our first three players, but his gear look is right on the mark. The Ellesse look of Lopez gets my vote as top fashion line of the year. Ellesse wins for its classic color schemes and decidedly retro appeal. They’re not trying to reinvent the wheel- they’re going with what works. Find it: TW/USATW/Europe

Feliciano Lopez

 

Feliciano Lopez

Adidas/US Open

Give adidas credit for trying something new. Its Pharrell Williams line at the US Open was bright, bold, and unique. Find it: TW/USATW/Europe

 

 

Zverev/Pharrell/Adidas

Zverev/Pharrell/Adidas

Zverev/Pharrell/Adidas

Zverev/Pharrell/Adidas

The 2018 Rumor Mill

It’s been reported that Under Armour is thinking about getting out of the tennis biz. Sorry, were they ever in it to begin with? Andy Murray is in the last year of his five year deal with them, signing on back in January of 2014. His shoe is still not sold to the public, and the look of his gear has been bland, and changed little during his contract. The best evidence of UA’s lack of enthusiasm for the sport? If you go to their website and search under Men or Women categories, tennis isn’t listed among other sports like running, basketball and golf.

It’s also been rumored the Djokovic will finally end his adidas association and sign with Asics for footwear. We also mentioned Uniqlo earlier. Could Kei Nishikori be contemplating a move to another company? He left adidas (sneakers only) for Nike this year. This report indicated he signed an extension with Uniqlo back in 2016. He’s in his usual Uniqlo look in mid-December, and later in this month this tweet shows him wearing a jacket that has no Uniqlo branding, which is unusual.

What will 2018 bring? We’re about to find out!




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