Trends in Tennis Apparel During The Latest Golden Age
Fashion sense in tennis has evolved over the years with players like Rafael Nadal, Roger Federer, Sascha Zverev and Maria Sharapova leading the way. Tennis athletes have come to redefine what modern tennis fashion is all about. They dress for the occasion on or off the tennis court and fashion houses and designers are taking advantage of the massive exposure to market their brands. There is no doubt that it is the golden age of tennis fashion in the sport. From shoes, to bags and wristbands, both male and female athletes, dress to impress indirectly selling brands amidst the glitz and glamour.
Below are some of the unique details and designs worn by elite tennis players:
The devil is in the detail, as the saying goes. Lacoste does great things with color, graphics with its polos in particular.
New to tennis fashion designers such as Pharrell Williams have rocked the courts thanks to the thoughtful details they have included in new shirts and accompanying warm up jackets. Alexander Zverev is one player who wore the latest in tennis polo design noticeably well at the US Open. The details on his shirt were perfectly in tune with the details on the other pieces in his Adidas by Pharrell Williams branded kit. Oh, and check out the socks.
Tennis has come a long way from its white collared roots. Today stripes, checks, and patterns are more often the norm in tennis polos. John Isner, for example, wears designs by Fila and with the exposure he gets on television worldwide, audiences learn to embrace what is new. This shows that with the increase in number of endorsement deals from huge brands in the future, more surprises, in the fashion sense, will pop up.
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Rafael Nadal is one player whose look has transformed since he first set foot on the tennis court. He has become a fashion icon as an elite tennis player. One of the most notable things in addition to the bright colors he loves, are the Nike shoes he wears. Tennis shoes in general run the gamut, from white to multicolored and contracts for the best players are what decide what they wear. Today, tennis shoes speak out.
Wristbands are an easy way to change your style up on court. They serve a purpose and can coordinate with shoes, hat or racquet to pull a kit together with panache. Double wides are currently popular with men. Women love colorful brights.
There is nothing wrong showing love for your country. However, in the tennis fashion sense, this can be rare unless its Davis Cup . The Serbian international tennis player, Dusan Lajovic, has won this battle of showing love for his country. He wears literally wear his beloved country as the shirt has the colors of the national flag and the coat of arms. It is a unique fashion style that brings out the classy nature of Lajovic.
Designer tie ins.
Street fashion designers are dabbling in tennis largely for the exposure. You saw Pharrell Williams above, but think back to Stella McCartney, Yohji Yamamoto and most recently Riccardo Tisci who designed Maria Sharapova’s Swarovski-studded US Open tennis dress for Nike.