Tennis Identity

Novak Djokovic Officially Signs With ASICS

UPDATED Jan 11 Novak has moved around a bit in the tennis gear world. For clothing he’s been with adidas, Sergio Tacchini, Uniqlo and Lacoste, who he signed with last year. The footwear, though, has always been adidas. Until now.


In one of the worst kept secrets in tennis (spy photos have been making the rounds for the last month,) The Djoker is now with Asics and his own signature shoe, the Gel-Resolution Novak. Asics said tonight that the shoes will be available on the 15th, which just happens to be the first day of the AO. Purely coincidental timing, no? Find it: TW/USA

Novak Djokovic ASICS

Novak Djokovic ASICS


Novak Djokovic ASICS

This deal is shoes only, of course. These days, most pros wear shoes/clothing from the same company, like Federer, Serena, Nadal, Dimitrov and Sharapova (all Nike), or Monfils, Goffin, Konta, and Vandeweghe (Asics.) It’s actually rare to see tennis pros with separate (non head-to-toe) deals but there are a few especially when the apparel maker doesn’t make shoes (not the case for Lacoste). Djokovic, it appears, turned to ASICS at the conclusion of his adidas association. This shoe carries over his personal logo as well as the dove symbol, which you can see in the above video, on the tongue’s laces loop.

Novak Djokovic ASICS

Will there be other Djoker models, maybe a cross trainer or running shoe? He’s big on fitness, you know. We’ll see how it goes! No info on the length of the deal yet. These are sharp looking shoes that match well with the classic Lacoste vibe.

Novak Djokovic ASICS

 






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