Tennis Identity

Tennis Pros Signing New Deals In 2018

Pro contracts for clothing, racquets and shoes can start or end at any time (Djokovic’s Lacoste deal started at the French in 2017, for example) but many seem to start/end at the beginning of the calendar year. The news is trickling out here and there as to who is moving to what brand- let’s start off with the biggest news by far:

Simona Halep

Halep and adidas have split after being unable to agree on financial terms. This is a head-scratcher. You’ve got the personable, photogenic World Number One and you let her go? Then again, adidas has also said so long to Andy Murray, Novak Djokovic (clothing and maybe shoes to follow). Anastasia Pavlyuchenkova has also reportedly split from adidas for Spanish brand Joma. So now Halep is searching for a new clothing/shoe deal. Wouldn’t bet against Fila here for a combo apparel/shoe deal. Update: Online rumors have her signing with Nike- no confirmation yet.


Sloane Stephens

She’s left UA for Nike. Smart move. The 2017 U.S. Open winner deserves a better contract.

Ashleigh Barty

The up and coming (currently #19) American has signed with Fila for clothing and shoes. “I am excited to have the support of FILA as I look forward to the coming season,” she remarked.

Ashleigh Barty

Alize Cornet

She’s now with Lotto clothing/shoes, replacing Lacoste/Nike. Belgium’s Elise Mertens has also joined Lotto, over from Fila.


Genie Bouchard

The Canadian has been in a slump forever, and has been with Babolat a long time, too. She’s now testing out Head frames.

Genie Bouchard

Jamie Murray

The world-class doubles star formerly played a Slazenger frame with who knows how many paint jobs, and now sports a Dunlop/Srixon.


Jamie Murray



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