Tennis Identity

Author Archives: Karin at Tennis Identity
Karin at Tennis Identity

Karin is a long time tennis fan and player whose passion was ignited by an admiration for Chris Evert, fascination with John McEnroe and passion for a certain Swede. She is obsessed with tennis fashion, gear and the power of dress. Student of cultural history, stylist, PR pro, part Swede, and pure foods devotee. Graduate of Colby College.

Dictionary.com defines intrepid as resolutely fearless or dauntless as in an intrepid explorer. The word is the name of EleVen‘s latest tennis and fitness fashion collection, very fitting after V’s...

Taste of Tennis parties are some of my favorite events surrounding tennis tournaments. Combine a bevy of stylishly dressed tennis pros with delicious food and drink prepared by top shelf chefs and...

New Balance’s latest campaign highlights how the goals and values of athletes drive their decisions and guide their journey through letters written to their future selves.  I’m a big fan of...

The New England Patriot’s quarterback Tom Brady learned some of his cool resolve from a tennis classic. If you don’t have The Inner Game of Tennis in your tennis library, you should. Its appeal...

We’ve covered luxe tennis fashions over the years, but never luxe racquets. It’s time. Meet Bijou, a new to market luxury tennis racquet brand making racquets unlike any you’ve ever...

When most people think about chronic injuries that occur from tennis, they usually think of “tennis elbow.” But if you ask a serious tennis player about the most common tennis-related injuries, low...

I’ve said it before, I’ll say it again, the tennis court is fashion’s biggest stage (literally).  Tennis fashion truly has the biggest catwalk; I call it the courtwalk. Well, it seems...

Venus Williams showed off a champion’s prowess with a win on Day 1 of the Australian Open. Venus is the oldest women in the women’s draw but proved that experience often prevails in even the...

Not Jack Sock (although we do like the dude), but socks are trending. Once a lowly black or white, crew or no show item, socks now run from colorful to compression to loud or logo-ed. Trending now –...

Tennis players are never without a bag packed with emergency essentials: sunscreen, nail clipper, callous shaver, visor, headband, sweatbands…you know, everything to help you play your best with no distractions....