Tennis Identity

Category Archives: Athletic DNA

An interesting thread appeared recently on Tennis Warehouse's message board,  "What clothing lines are most popular in the top 100?" All credit goes to board user "Babaoh"...

Neon. There has been a lot of talk about how big neon is at AO. Nike and a wide variety of brands of tennis shoes are the prime players of this vibrant card. As if in a textbook, Serena Williams, Genie...

Squeeking it in before year-end. Here are my picks for 2014's best (and most innovative) tennis fashions: Dominika Cibulkova in Lacoste at the Australian Open. Notes – Classic with a...

© Getty ImagesLleyton Hewitt has joined the Athletic DNA (ADNA) tennis family. Above, at the Sony Open, he's wearing the brand's new Spring Match Chaos Crew and Boulevard Short. Have to say...

Tennis fashion is ever challenged by the fact that it has to be functional at a high level of play. Below are 7 NEW tennis apparel trends that work well on court and express individual identity: Animal/reptile...

No we're not talkin' a racy "50 Shades" but how about looking really tough on a tennis court? Try camo in shades of grey. Athletic DNA has channeled military fatigues into this new line...

  University of Florida stand-out, Lauren Embree, went pro in June and has just signed with Athletic DNA.  Embree is in fact Athletic DNA's first sponsored professional female athlete....

Tired of white? Send yourself some summer Athletic DNA. The brand's newest line is lightweight (among the lightest on the market at the moment), fun to wear and cool, a finest fit for the hottest...

Athletic DNA's Spring 2013 men's line is all about attitude and comfort, something young U.S. guys want in everything they wear. Look around any American high school or college and you'll...

USTA Player development continues to add to its roster of Regional Training Centers. New dev. programs include Five Seasons Sports Club of Northbrook, Ill. and The Smiths in Indianapolis, Ind., bringing...