Tennis Identity

Category Archives: Tennis Flashback/RetroArchives

…Roger Federer taught the band to play. No, more like 12 years ago.  Sports Illustrated.com has a great feature about the early days of the Shanghai Masters.  (You might also want to...

Back in the day, Diadora had a huge profile in tennis – Borg, Vilas, Becker, Capriati, Courier, Cash and Kuerten all wore their shoes (and in the case of the last three, also their clothing.)  My...

If you're at the US Open be sure to stop in the American Express US Open Fan Experience to see the mini retrospective "Tennis Evolves: Racquets and Fashion" that the International Tennis...

Sometimes the word “classic” is overused. Not this time. We’re talking René Lacoste. This original Lacoste “Crocodile” blazer is part of a wonderful exhibit called...

Nike Tennis has announced a relaunch/rebirth of sorts.   The Challenge Court and Supreme Court lines were huge back in the day, led by that Image Is Everything guy. Now the essence of the Challenge...

When is a tennis shoe not a tennis shoe? When it's a cross trainer. John McEnroe shook up the tennis world in more ways than one. His outrageous behavior is well documented, of course. (My favorite...

First off: It's pronounced "L.S." More on that in a bit. And the logo – it's been around for ages. Know what it stands for? If you said "tennis ball," you'd be half...

"Image…..is everything." Three immortal words that launched Andre Agassi into marketing superstardom. Given his reputation, you might associate that phrase with Nike, but in fact it was...

gettyimages.com This week's TennisIDENTITY Flashback focuses on the Belleville Basher himself, Jimmy Connors.  Connors is still a formidable presence in the game (except around Maria Sharapova),...

  gettyimages.com We all know Björn Borg's famous Fila pinstripe look. Did you know that he wore another separate clothing line at the same time? True. Borg started with Fila in 1976...