Tennis Identity

Category Archives: Tennis HistoryArchives

You know, the ones Roger wore at the US Open and the Masters, the Jordan ones? Not likely- you can't find them. Unless you want to take out a bank loan on eBay. Nike.com doesn't have them....

We've already seen my current tennis Christmas wish list – items that are readily available at fine retailers everywhere (like our sponsor Tennis Warehouse). But even the mighty TW doesn't...

Comme de Garcons has just released this hot little "tennis shoe," CDG designer Rei Kawakubo's collaboration with Bata Tennis. No, they're not really for tennis, but they've got roots...

Women Fashion Power, is a new exhibit that opens 10/29/2014 at the Design Museum in London. Dying to go! The exhibit looks at how influential women have used fashion to define and enhance their...

Professional tennis wasn't always structured the way it is now – far, far from it. On Saturday, October 11, the International Tennis Hall of Fame & Museum will host the world premiere...

When is a tennis shoe not a tennis shoe? When it's a cross trainer. John McEnroe shook up the tennis world in more ways than one. His outrageous behavior is well documented, of course. (My favorite...

First off: It's pronounced "L.S." More on that in a bit. And the logo – it's been around for ages. Know what it stands for? If you said "tennis ball," you'd be half...

"Image…..is everything." Three immortal words that launched Andre Agassi into marketing superstardom. Given his reputation, you might associate that phrase with Nike, but in fact it was...

gettyimages.com This week's TennisIDENTITY Flashback focuses on the Belleville Basher himself, Jimmy Connors.  Connors is still a formidable presence in the game (except around Maria Sharapova),...

  gettyimages.com We all know Björn Borg's famous Fila pinstripe look. Did you know that he wore another separate clothing line at the same time? True. Borg started with Fila in 1976...