Tennis Identity

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gettyimages.com This week's TennisIDENTITY Flashback focuses on the Belleville Basher himself, Jimmy Connors.  Connors is still a formidable presence in the game (except around Maria Sharapova),...

  gettyimages.com We all know Björn Borg's famous Fila pinstripe look. Did you know that he wore another separate clothing line at the same time? True. Borg started with Fila in 1976...

© Fila How many of you remember this tennis shirt? It is, in fact, the first Fila White Line Collection polo that Björn Borg ever wore. It resides in Fila’s archives and museum in Biella, Italy....

Winston cigarettes ad in LIFE Magazine 1961 Break time on court. It’s 1961 and smoking is as fashionable as Buicks, martinis and tennis whites. Elizabeth Taylor, Sophia Loren, Gary Cooper...

Hard to believe but this tennis dress shocked the world in 1949. Gussie Moran, aka "Gorgeous Gussy," was a player with model looks who grabbed the spotlight by playing Wimbledon wearing a tennis...

© TIME – Portrait by Boris Chaliapin Since 1923 TIME Magazine covers have chronicled some of the world's most central heroes, tragedies and stories. Just three tennis players have looked out...