Tennis Identity

Category Archives: FashionArchives

I’ve talked for years about the exposure opportunities sportswear fashion designers have had on what I refer to as the court walk. Players wear the same outfit, sometimes for two weeks at a time...

Maria Sharapova has a certain style, a certain look. Her appearance is typically regal, owing as much to her long blonde hair and 6′ 2″ frame as to her tennis resume which includes five Grand...

The latest collection from the EleVen by Venus Williams brand is called Epiphany, designer speak for “a celebration of each woman’s enlightened moment.” V will be wearing selections from...

I love the lines Fila produces that stick with the traditional blocks of colors, and that’s primarily what we are going to see on Team Fila for the season’s final Slam in NYC. (I also like...

Adidas has unveiled even more Pharrell Williams designed US Open 2017 outfits for their top touring pros. This group is called the “Inline adidas Tennis Collection by Pharrell Williams” and...

Big morning for tennis news from the folks at adidas. Wimbledon winner Garbiñe Muguruza will debut a totally new Pharrell Williams line at the US Open…and she’s not the only one. This line...

When we posted the story about the latest adidas/Stella McCartney line for the US Open, we wondered why Wimbledon champ Garbiñe Muguruza was missing from their promo materials. Maybe they couldn’t...

New 2017 US Open styles are rolling in! We’re loving the fresh tennis fashions Lacoste has planned for the 2017 Open. The Men Jaunty new graphics make the men’s polos really stand out this...

Nike’s American players are waving the flag- well, kinda sorta- in the US Open Series leading up to the US Open. Take a look. Here’s what Jack Sock, Jared Donaldson, Cici Bellis, and Madison...

Adidas is dominating the world of professional tennis these days. Caroline Wozniacki will be showcasing the latest from their adidas by Stella McCartney line at the US Open. (Oddly enough, no mention of...