Tennis Identity

Category Archives: FashionArchives

Spring weather beckons and we’re looking for colorful new ways to express ourselves on court. Today we turn to Athletic DNA. The brand consistently cranks out some of the most unique, edgy and artsy...

Long gone are the days when pros would wear the same design all year. Remember the Reebok red/blue shoulder striped design of Michael Chang? He wore that forever. Same with Borg- he wore the Fila pinstripes...

Much like Fila aligning themselves with the BNP Paribas Open, Lacoste has a similar sponsorship arrangement with the upcoming Miami Open Presented by Itaú. The umpires, ball kids and staff are all decked...

New Balance’s flagship pro Milos Raonic didn’t enter Indian Wells this year due to a hamstring injury, but there’s still new gear from New Balance to showcase. Men’s Shoes This...

Fila, adidas and Ralph Lauren have all outfitted ball staff court officials at tennis tournaments around the globe. Today Venus Williams will take a turn, using World Tennis Day and tonight’s Showdown...

If you are curious about Lotto’s next up looks in Indian Wells and Miami, here you go. Agnieszka Radwanska and other female Lotto athletes will be Lotto’s SS17 Shela III Dress. It’s...

Over a decade of competition, two-time Grand Slam winner Li Na established herself as a global icon. With a free-spirited style of play, Li is the first Asian to win a Grand Slam title. (Roland Garros...

Two of my favorite tournaments are coming up, the BNP Paribas Open in Indian Wells (Palm Springs, CA), and the Miami Open. Fila’s athletes will take to those hard courts dressed in an updated selection...

Dictionary.com defines intrepid as resolutely fearless or dauntless as in an intrepid explorer. The word is the name of EleVen‘s latest tennis and fitness fashion collection, very fitting after V’s...

We’ve featured boutique tennis apparel maker Vollaix here on several occasions, ’cause we really like the retro looks they’ve offered. Now they’ve come out with one of the great...