Tennis Identity

Category Archives: Men’s Tennis FashionArchives

Nike is not the predominant sports marketer in the world for nothing. They’re always plotting to take advantage of a big splash made by one of their athletes, as well they should. And they’ve...

Nike’s released its lineup for Wimbledon, the one Slam where Nike just can’t mess with the color schemes. They can mess with the styling, though, as we saw last year. First the men: (Note that...

Fila has released its line up for Wimbledon. The first thing you’d have to say about these styles is, they do take the Wimbledon white rule seriously. These are classic retro looks that will be in...

You might not know their name. But you’ve seen that logo before. The kangaroo. The brand name says Australian (hence the logo) but the lineage is pure old-school Italian luxury sportswear and we...

We’re getting a closer look at the NikeCourt X RF Collection from Nike. We’ve followed this line since its debut. (More coverage here and here.) Much like Nike’s stand-alone Jordan Brand,...

Tennis Identity is happy to be the first to bring you these new (other than Djokovic) images for the Lacoste Wimbledon line. Just classic white, as it should be. What I love about Lacoste this go round...

With the French Open in the tennis rearview mirror, it’s time to focus on the grass court season, and that big event in London. Adidas has a full stable of stars including Angelique Kerber, Kristina...

Here’s a first look at some of the whites heading to Wimbledon’s grass courts.  If there’s one clothing company out there that doesn’t usually spend much time worrying about tennis...

Father’s Day is just ahead, Sunday, June 18. You’ve still got time to get some shopping done before Sunday. We picked out a few items that he might like. Check ’em out! Wilson Red Small...

This spring, Rafael Nadal has once again shown he is the greatest clay court player of all time. First he won his 10th Monte Carlo Masters. He followed that with titles in Madrid and Barcelona. Now, he...