Tennis Identity

Category Archives: Men’s Tennis FashionArchives

Spring weather beckons and we’re looking for colorful new ways to express ourselves on court. Today we turn to Athletic DNA. The brand consistently cranks out some of the most unique, edgy and artsy...

Long gone are the days when pros would wear the same design all year. Remember the Reebok red/blue shoulder striped design of Michael Chang? He wore that forever. Same with Borg- he wore the Fila pinstripes...

Much like Fila aligning themselves with the BNP Paribas Open, Lacoste has a similar sponsorship arrangement with the upcoming Miami Open Presented by Itaú. The umpires, ball kids and staff are all decked...

New Balance’s flagship pro Milos Raonic didn’t enter Indian Wells this year due to a hamstring injury, but there’s still new gear from New Balance to showcase. Men’s Shoes This...

If you are curious about Lotto’s next up looks in Indian Wells and Miami, here you go. Agnieszka Radwanska and other female Lotto athletes will be Lotto’s SS17 Shela III Dress. It’s...

Two of my favorite tournaments are coming up, the BNP Paribas Open in Indian Wells (Palm Springs, CA), and the Miami Open. Fila’s athletes will take to those hard courts dressed in an updated selection...

We’ve featured boutique tennis apparel maker Vollaix here on several occasions, ’cause we really like the retro looks they’ve offered. Now they’ve come out with one of the great...

The dust has settled Down Under and Roger Federer (aka The Fed) is back home cooling his sneakers in Switzerland. Nike has rolled out this cool new T in celebration of THE GOAT’s 18th Slam victory...

Wilson has created a limited edition run of 18 racquets to be auctioned off in celebration of Roger Federer’s win Down Under, and now Nike has also released a new Fed collection through its NikeLab...

I’ve said it before, I’ll say it again, the tennis court is fashion’s biggest stage (literally).  Tennis fashion truly has the biggest catwalk; I call it the courtwalk. Well, it seems...