Tennis Identity

Category Archives: Men’s Tennis FashionArchives

We’ve got a preview of what Fila men will be wearing at the French Open 2017. This season’s Fila Legend Collection was inspired by Pierluigi Rolando, a true visionary and the brand’s first Creative...

Lacoste has just presented their 2017 Roland Garros (RG) Spring/Summer collection for men, women, and kids. Love the “art deco” graphics, which look familiar! The line doses traditional tennis cuts with...

Lacoste has taken the little lull in major tennis action to reveal a fun loving new capsule collection. This particular collection humorously combines the offbeat pop world of the designer Yazbukey and...

First off, I absolutely love the new adidas line for the French Open. A nice conservative look, and a big change  from last year’s Y-3 zebra design. I actually liked that look a lot, but anytime...

While many in the fashion industry continue to play with the charm tennis whites exude, here’s another brand heading in the opposite direction. Check out Fabio Fognini’s edgy Hydrogen kit....

Spring weather beckons and we’re looking for colorful new ways to express ourselves on court. Today we turn to Athletic DNA. The brand consistently cranks out some of the most unique, edgy and artsy...

Long gone are the days when pros would wear the same design all year. Remember the Reebok red/blue shoulder striped design of Michael Chang? He wore that forever. Same with Borg- he wore the Fila pinstripes...

Much like Fila aligning themselves with the BNP Paribas Open, Lacoste has a similar sponsorship arrangement with the upcoming Miami Open Presented by Itaú. The umpires, ball kids and staff are all decked...

New Balance’s flagship pro Milos Raonic didn’t enter Indian Wells this year due to a hamstring injury, but there’s still new gear from New Balance to showcase. Men’s Shoes This...

If you are curious about Lotto’s next up looks in Indian Wells and Miami, here you go. Agnieszka Radwanska and other female Lotto athletes will be Lotto’s SS17 Shela III Dress. It’s...