Tennis Identity

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School girl style, that uniform look that pairs knee socks and short skirts – a la 80’s Britney Spears – is trending again, but this time on court.  Long a staple of  Bethany Mattek-Sands’ tennis...

  View image | gettyimages.com Most of us know that the color black is a magnet for sun. Why choose it for Miami then as Simona Halep did throughout the Miami Open? Halep's kit is made of...

  A new book titled The Stylish Life: Tennis (teNeues with Ben Rothenburg as narrator) is sure to be a hit with Tennis Identity readers. With its pantheon of legendary players,...

via Australian Open on Facebook Congrats to newbie partners Bethanie Mattek Sands and Lucie Safarova who got the big women’s dubs WIN today in Melbourne. Really amazing. Safarova wore new Nike....

Neon. There has been a lot of talk about how big neon is at AO. Nike and a wide variety of brands of tennis shoes are the prime players of this vibrant card. As if in a textbook, Serena Williams, Genie...

If you're new to obsessing over tennis fashion you might not understand the fuss over Rafa Nadal's short shorts. Rafa's new Gladiator Premier's have a 7 inch inseam, a far cry from...

Two new fashionable fitness trackers to bling to court. Both were featured recently at Consumer Electronics Show in Vegas: First, Swarovski has partnered with Misfit Wearables to make a Swarovski crystal...

Caroline Wozniacki, Maria Kirilenko, Andrea Petkovic, Garbine Mugaruza and Flavia Penetta will hit the Australian Open in new looks by Stella McCartney for adidas. The kits appear to be riding on the crest...

You know, the ones Roger wore at the US Open and the Masters, the Jordan ones? Not likely- you can't find them. Unless you want to take out a bank loan on eBay. Nike.com doesn't have them....

Did you know there’s a  Björn Borg sports and casualwear line? (In addition to the underwear line that started the company off.) The tenniswear line is clean and contemporary- no pinstripes,...