Tennis Identity

Category Archives: Women’s Tennis Fashion

Here’s what’s new in women’s tennis fashion and what we’re loving for your game and on court identity. Find our tennis fashion picks and recommendations below.

6-3, 6-4 you.

We finally have some images to show you of the Lacoste players competing in Melbourne. The men’s designs play, as Lacoste often does, with blocks of happy color in new places on tried and true styles. The...

Venus Williams showed off a champion’s prowess with a win on Day 1 of the Australian Open. Venus is the oldest women in the women’s draw but proved that experience often prevails in even the...

The 2017 Australian Open is underway Down Under. You can just call it the AO, as that’s what their new contemporary looking logo does. Gone is the tennis player silhouette from years past. Here are...

Following Nike’s reveal yesterday, now we get a chance to see what the Fila pros will be wearing on the steamy courts of Melbourne. And I have to say they’ve got some terrific designs here....

The year’s first Slam is in one week. Nike’s team players will be wearing new gear for the event (as you might expect) and here’s what you can look for beginning with Roger Federer, Nick...

As the Australian Open kicks off in Melbourne on January 16, New Balance has new styled gear for their pro players Milos Raonic, Heather Watson and Nicole Gibbs. All three athletes will be competing in...

The 2017 adidas by Stella McCartney Barricade Australian Open collection is a fusion of bold, feminine style and leading performance technologies. The range will be debuted on the court by two of the biggest...

Time to shake off the holiday season, and get yourself into gear for 2017. Make that new tennis gear! As the new tennis season begins with the Australian Open 2017, adidas Tennis has rolled out the new...

Spring 2017 seems like a long way away but you can dress for it now in the latest looks from Nike. Spring 2017 is already here in women’s tennis fashion. If you are  lucky enough to be somewhere...

If there is clean Yaffa in my courtdrobe you can bet I’m going to reach for it. The boutique tennis and activewear line makes apparel that is a dream to wear, so soft, smooth and beautifully cut....