Tennis Identity

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Fila continues to kill it when it comes to cool tennis design and fashion. Fila is the official apparel and footwear provider of the BNP Paribas Open, the largest ATP World Tour and WTA combined two-week...

Asics has re-signed French tennis star Gaël Monfils (aka. The Human Highlight Film) to a multi-year deal, and has launched their most cutting-edge tennis shoe to-date, the Court FF. Known for his energetic...

Delray Beach, Florida is hosting some of the top pros on the men’s tour this week, for the Delray Beach Open. Doesn’t Florida sound pretty good right now? Let’s see, Weather.com is calling...

Adidas has unveiled their new Art Pack footwear collection, inspired by the world of art and in tribute to those who express themselves on the court. The collection is made up of the Barricade 2017 Pop...

We’ve covered luxe tennis fashions over the years, but never luxe racquets. It’s time. Meet Bijou, a new to market luxury tennis racquet brand making racquets unlike any you’ve ever...

Roger Federer.com was scheduled to auction off signed commemorative racquets to honor The Fed’s 18th Grand Slam singles title today (2/2). Federer defeated Rafa Nadal overnight in an epic five-set...

Serena Williams scored her 23rd Grand Slam singles title to break her tie with Steffi Graf, defeating her sister Venus 6-4, 6-4 in Melbourne on Saturday. Even though she has accomplished a lot, she wants...

If you’re a beginner your tennis racket choice might not seem particularly important just yet. As long as you have the proper grip size and a relatively modern racquet, you can more or less play with...

The new year means two things. First, the AO is almost here, and that means new gear is rolling out. And secondly, equipment contracts will end and pros will be signing with new companies. (Or re-signing...

Along with their new Australian Open clothing lines, adidas has updated its market leading Barricade tennis performance franchise, integrating the latest innovations to deliver confident performance at...