Tennis Identity

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We all see the big bags the pros bring out on court. Some players bring out 5 racquets, others 10 or more. Each is strung to precise specifications and every one will be cut out after the match. Slam tournament...

Nike is first to court creating special gear for the women’s and men’s season-ending tennis championships in Singapore and London. You’re looking at a cosmetic change up only on these...

String gauge is important to consider when stringing or restringing a tennis racquet. If you want what you’ve been hitting with look to the tiny writing on the string in your racquet before cutting...

Tennis bags get tired. It’s always a good time to freshen up. One can never have too many, right? Inspired by the fabulous retro tennis bags in the Battle of the Sexes I went looking for a remake....

Over a year ago, we told you about Wilson rolling out their new Countervail technology for the racquets endorsed by Serena Williams and Milos Raonic. A refresher: “Countervail (CV) makes a product...

New from the German giant comes two additions to their groovy Art Pack footwear collection, the Barricade 2017 Minimalism and the Ubersonic 3 Jade. So far the Minimalism is the only one that’s surfaced...

Nike has revealed the flip side to the coin- when they rolled out the limited edition Jordan/Federer shoe at the US Open, it was speculated that there would be a follow-up sequel in October. Well, it’s...

Up until Michael Jordan came along sneakers were merely…footwear. Oh, sure, you had the popular Tretorns and Stan Smith’s and Jack Purcells for tennis and  Chuck Taylor’s for basketball,...

Here at Tennis Identity, tennis is our, um, racket. So we wanted to take a look at four new racquets just hitting the market! We’ve already mentioned the new Wilson Ultra (and their new customize-your-own-racket...

Today LACOSTE announced that it has strengthened its premium position in tennis by taking over Tecnifibre. The takeover of 80% of Major Sports, which is the holder of the TECNIFIBRE brand, by the Maus...