Tennis Identity

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Summer is synonymous with tennis whites and June opens the door to the season.  Like sails on the ocean, white looks beautiful on court (especially grass). Most tennis apparel maintains its looks for...

Just in time for Roland Garros Wilson has rolled out new 2017 Limited Edition (LE) Blade and Burn racket lines, and they’re….well, VERY bright. Kei Nishikori and David Goffin will play with...

While Roger Federer has been hanging out, skipping the clay and prepping for Wimbledon grass, Wilson has been busy getting ready to release a new retro-inspired tennis racquet branded with Fed’s...

Adidas has released two new casual sneaker designs that pay homage to some of their best-selling sneakers from back in the day, including one that still sells like gangbusters. These are called the “Tennis...

We haven’t even started on the French clay yet, but Babolat’s massive marketing machine rolls on towards London and this year’s Championships at Wimbledon. Let’s see what they’ve...

Head is introducing a new line of Maria Sharapova tennis bags the same week as her return to match play. Such coincidental timing! (And BTW, doesn’t that MS logo look a lot like a dollar $ign to...

Babolat has a very high profile among both pros and recreational players, and like last year for the French (as well as for  Wimbledon), Babolat has trotted out some vibrant custom racquet looks for the...

HEAD tennis has released the first tennis racket technology that combines precision-injected Magnesium and Graphene to provide what’s being billed as the ultimate balance of power and control....

The French Open is next month, and Asics, never one to shy away from a colorful pattern, has released a pair of tennis shoes to commemorate the event. The Asics Gel Solution Speed 3 L.E. Paris comes in...

You’ve seen the computer-enhanced line calls on TV, via such devices as the Hawk-Eye and PlaySight. Now a Palo Alto, California inventor has a similar device that can bring a new level of line call...