Tennis Identity

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Tennis bags get tired. It’s always a good time to freshen up. One can never have too many, right? Inspired by the fabulous retro tennis bags in the Battle of the Sexes I went looking for a remake....

Over a year ago, we told you about Wilson rolling out their new Countervail technology for the racquets endorsed by Serena Williams and Milos Raonic. A refresher: “Countervail (CV) makes a product...

New from the German giant comes two additions to their groovy Art Pack footwear collection, the Barricade 2017 Minimalism and the Ubersonic 3 Jade. So far the Minimalism is the only one that’s surfaced...

Nike has revealed the flip side to the coin- when they rolled out the limited edition Jordan/Federer shoe at the US Open, it was speculated that there would be a follow-up sequel in October. Well, it’s...

Up until Michael Jordan came along sneakers were merely…footwear. Oh, sure, you had the popular Tretorns and Stan Smith’s and Jack Purcells for tennis and  Chuck Taylor’s for basketball,...

Here at Tennis Identity, tennis is our, um, racket. So we wanted to take a look at four new racquets just hitting the market! We’ve already mentioned the new Wilson Ultra (and their new customize-your-own-racket...

Today LACOSTE announced that it has strengthened its premium position in tennis by taking over Tecnifibre. The takeover of 80% of Major Sports, which is the holder of the TECNIFIBRE brand, by the Maus...

Footwork and fitness are the base of a good game. Treat those hard working feet right by giving them the best in comfort. We recently had the chance to check out a slew of colorful performance socks from...

Updated 08/23: We’ve got Nike news and notes for you as the USO cranks up in one week! Remember the NikeCourt Zoom Vapor AJ3 from 2014? The Jordan Brand/Nike RF hybrid…is baaaaaack. Nike Zoom...

Two sets of famous name collaborations are making a return. If you recall, musician Pharrell Williams and adidas released a Tennis Hu set in May. Now they’re back with a second run! Check out these...