Tennis Identity

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Tennis bags get tired. It’s always a good time to freshen up. One can never have too many, right? Inspired by the fabulous retro tennis bags in the Battle of the Sexes I went looking for a remake....

Summer is synonymous with tennis whites and June opens the door to the season.  Like sails on the ocean, white looks beautiful on court (especially grass). Most tennis apparel maintains its looks for...

We haven’t even started on the French clay yet, but Babolat’s massive marketing machine rolls on towards London and this year’s Championships at Wimbledon. Let’s see what they’ve...

Head is introducing a new line of Maria Sharapova tennis bags the same week as her return to match play. Such coincidental timing! (And BTW, doesn’t that MS logo look a lot like a dollar $ign to...

Babolat has a very high profile among both pros and recreational players, and like last year for the French (as well as for  Wimbledon), Babolat has trotted out some vibrant custom racquet looks for the...

Tennis bags are like shoes, you can never have too many. Here are a few I have my eye on right now, great holiday gift ideas for the tennis lover in your life. For women: Ame and Lulu’s tennis tote...

The summer of Federer merchandising continues. First we had the Fed NikeLab collection. Then the Darth Federer Pro Staff RF97 Autograph racquet. And for those racquets, you need to have matching bags,...

Believe me when I say I know preppy. I have checked ALL the boxes and although I do steer to the artsy side of style, I know (because I live in Connecticut) that preppy is still thriving. Put a little...

For the last several years, the top level Nike players have worn shoes to Slams commemorating the many times they’ve won that particular tournament. (Examples: Federer and Serena at Wimbledon, and...

Nothing combines fashion and function quite like a quality handbag.  Bags have become an extension of our personalities, careers, and activities. The very best however, are the ones that can transition through...