Tennis Identity

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We haven’t heard from Prince Tennis in a long time. The American-born global racquet sports brand is, however, debuting its latest Beast 100 tennis racquet in time with the start of the Australian...

Dunlop today announced Donald Young, Jamie Murray, Heather Watson, Bjorn Fratangelo, Taylor Townsend and Louisa Chirico have all chosen Dunlop racquets as they embark on their 2018 seasons. Young, Murray,...

Just in time for those looking for the latest/greatest in tennis racquets to gift, HEAD has released the new Graphene Touch Radical racquet series that offers a beautifully balanced combination of power,...

Over a year ago, we told you about Wilson rolling out their new Countervail technology for the racquets endorsed by Serena Williams and Milos Raonic. A refresher: “Countervail (CV) makes a product...

Here at Tennis Identity, tennis is our, um, racket. So we wanted to take a look at four new racquets just hitting the market! We’ve already mentioned the new Wilson Ultra (and their new customize-your-own-racket...

Today LACOSTE announced that it has strengthened its premium position in tennis by taking over Tecnifibre. The takeover of 80% of Major Sports, which is the holder of the TECNIFIBRE brand, by the Maus...

Ever wished you could have a personalized racquet, like, say the Jack Kramer or Chris Evert Autograph (if you played back in the day) or the current RF97? Well…now you can. Check out what Wilson...

The U.S. Open is on deck, and we’re hoping you’ll join us as we rally around the red, white and blue. We’ve  teamed up with Babolat to give away a Pure Aero Stars & Stripes racquet...

Updated 08/02 Another new racket line ahead and we really like the look and sound of this one. Wilson tennis has announced their new Ultra line which is said to deliver more power than the previous Ultra...

Wilson has joined with Nike in celebrating Roger Federer’s 8th Wimbledon title. Tonight at the Wimbledon Champion’s Dinner, Federer signed eight of these gleaming white Historic Limited Edition...