Tennis Identity

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We haven’t even started on the French clay yet, but Babolat’s massive marketing machine rolls on towards London and this year’s Championships at Wimbledon. Let’s see what they’ve...

If you’re a beginner your tennis racket choice might not seem particularly important just yet. As long as you have the proper grip size and a relatively modern racquet, you can more or less play with...

There’s a lot of talk about how much tennis has changed over the last 8 or so years. Matches are longer, balls hit harder and players train off court more than on. We recently asked tennis gurus...

Wearable tech grows on, or shrinks in the case of the camera. The U-HWK Show is a small sports action camera you wear that allows you to capture in-game, point of view footage via incorporation in your equipment....

Alexandre Israel, Bablat CPX Global Activation Programs Manager, wears the POP. [social_warfare] Connected tennis is big business. Players looking for new ways to improve their game are turning to the...

Seriously, Serena Williams, is now offering tennis lessons online. For $90 you get video instruction and tips (drills, fitness, mental skills and a workbook ++) from our world #1. Here’s a preview: ...

Tennis string is one of the most confusing categories in tennis. It’s worth taking time to learn the “mysteries” though because the racquet/string combination is a 50/50 deal. The string...

Rafa wants to teach you how to play tennis. His app was first. Now, the new Rafa Nadal Tennis Academy is scheduled to open in 2016, in Nadal's hometown of Manacor, Mallorca. It will also have a school...

Technology is seeping into tennis and just like many things, real live hands-on coaching and line calling may become a thing of the past thanks to the advances.  But it'll cost ya 10K.  The...

© Getty Images Denis Istomin of Uzbekistan is one of the few tennis pros that wears sunglasses on court. Why? The general belief is that the naked eye is best for ball tracking. Try again, performance...