Tennis Identity

Category Archives: Tourney Sponsors

For the first time in Miami Open history, the tournament and official apparel sponsor LACOSTE, are making a tournament-branded fashion collection available prior to the event —  and it is...

Ana Ivanovic and Caroline Wozniacki have re-signed as brand ambassadors for Dubai Duty Free. The announcement coincides with the 15th anniversary of the WTA’s participation at the Dubai Duty Free Tennis...

Lacoste has just announced an official partnership with the Miami Open. The freshly inked agreement runs 2015-2019.    The French brand will be the new* official and exclusive...

Vika Azarenka is working with students at NYC's High School of Fashion Industries to create outfits to coordinate with the player's gorgeous new Victoria Azarenka Ltd. ed. Ecosphere Citizen watch.* I...

Ralph Lauren has just released its 2014 US Open tennis collection. The brand will once again outfit tournament staff including ballpersons and court umps. The color palette is a classic French...

Sol Angeles makes a line of awesome U.S. Open t-shirts sold only via Heineken on tourney grounds. I still covet the one I picked up a few years back. Fun to see the brand again at the recent Desert...

Have you checked out the shoes on the Sony Open tennis officials? They're all wearing FILA's new Original Tennis shoe, currently available only at the Sony Open.  FILA debuted the Original...

Make like Rafa and mix up a Sapphire ACE Collins Miami style. The bevie is the signature cocktail of the Sony Open. Nadal hit Bombay Sapphire's VIP Player’s Party for the Sony...

© WTA/Getty ImagesTennis' Caroline Wozniacki was on hand to help Swedish beauty brand Oriflame recently launch a new "WTA Strong is Beautiful" product range. The line is designed to serve...

World Tennis Day spread fuzzy yellow love around the globe with exhibitions in Hong Kong, London and New York City. I hit the BNP Paribas Showdown at  Madison Square Garden. Funny little trend below,...