Tennis Identity

Tag Archives: adidas

And we come to the end of our four-part look at tennis attire for the last half of the last century. We’ve seen the all-white 1960s, the beginnings of The Italian Influence in the 1970s and continuing...

“Quickness is the essence of war.“ – Sun Tzu Tennis matches have become battles and so it is fitting that Sun Tzu, the great Chinese military strategist, philosopher and author of The...

Our look at tennis fashion throughout the last half of last century (1960s and 1970s) continues with the 1980s. The look in pop culture during the 1980s was vivid. Bright bold patterns and graphics in...

Women want new and tennis is happy to oblige, still rolling out styles as our game plays on in Japan. Here’s Caroline Wozniacki in new adidas by Stella McCartney in Tokyo at the Toray. It’s...

It’s almost officially fall, although it may still be fairly warm where you are. Nonetheless, it’s time to think about cooler temps if you’re playing outside rather than moving under...

Adidas has just released the third shoe in its 2016 Barricade Strategy Pack series. It follows the Alexander and the Hannibal which we’ve shown you as they’ve rolled out. The theme of this...

August brings the U.S. Open and the last chance for tennis gear makers to roll out new stuff before the Slam season ends. We covered the pre-Australian Open rollout of the Barricade 7 Novak Pro back in...

[Update July 30: Men’s styles on sale here, and women’s are here.] You know adidas would have to wait until after mostly-white Wimbledon to release these colorful new models. Introducing the...

When we’re speaking of Wimbledon attire, there’s only one rule. Predominantly white. For adidas, that means the dazzle (aka zebra stripes) are no more than a fleeting memory. And white is what...

Adidas has already unveiled their rather…distinctive look for Roland Garros, and now we’ve got the video to back it up. This clip stars Angelique Kerber, Ana Ivanovic, Jo-Wilfried Tsonga, Sascha...