Tennis Identity

Tag Archives: adidas

Adidas has unveiled their new Art Pack footwear collection, inspired by the world of art and in tribute to those who express themselves on the court. The collection is made up of the Barricade 2017 Pop...

Along with their new Australian Open clothing lines, adidas has updated its market leading Barricade tennis performance franchise, integrating the latest innovations to deliver confident performance at...

Time to shake off the holiday season, and get yourself into gear for 2017. Make that new tennis gear! As the new tennis season begins with the Australian Open 2017, adidas Tennis has rolled out the new...

The marketing mavens of adidas have a special edition Novak Djokovic Pro CNY shoe ready for your feet and it’s a handsome one. (Back in the day, you had one shoe to wear. Now, if there’s a...

Men’s tennis warm ups can be sexy in that they very discreetly cover the power and talent that is a player’s body. Worn well they exude confidence and can look a bit like a uniform which always...

And we come to the end of our four-part look at tennis attire for the last half of the last century. We’ve seen the all-white 1960s, the beginnings of The Italian Influence in the 1970s and continuing...

“Quickness is the essence of war.“ – Sun Tzu Tennis matches have become battles and so it is fitting that Sun Tzu, the great Chinese military strategist, philosopher and author of The...

Our look at tennis fashion throughout the last half of last century (1960s and 1970s) continues with the 1980s. The look in pop culture during the 1980s was vivid. Bright bold patterns and graphics in...

Women want new and tennis is happy to oblige, still rolling out styles as our game plays on in Japan. Here’s Caroline Wozniacki in new adidas by Stella McCartney in Tokyo at the Toray. It’s...

It’s almost officially fall, although it may still be fairly warm where you are. Nonetheless, it’s time to think about cooler temps if you’re playing outside rather than moving under...