Tennis Identity

Tag Archives: bnp paribas open

© Stephen Dunn/Getty ImagesMaria Sharapova is working a fresh look from her namesake Nike tennis collection at the BNP Paribas Open. The designer/player hit the court in her Premier Maria tank...

Second in a series highlighting tennis tournament sponsors. It's spring in the California desert and blooming alongside the bougainvillea and poppies was Fila, BNP Paribas Open sponsor, with color...

Nike has created this ensemble for Roger Federer in Indian Wells. It's actually Federer's Australian Open look with a change of colors (compare and contrast kids; are you thinking Photoshop...

Ready for desert tennis California style? Fila is with this special edition collection designed for the BNP Paribas Open. Included in the group are: a lined French terry backpack, $40; a lined canvas tote...

Just in from HEAD tennis. Andy Murray considers a career change. LOVE the haircut:   ...

Jelena Jankovic hit the Fila shop at the BNP Paribas Open earlier this week for a shoot. Pictured she’s wearing one of her newest tennis dresses made in two custom colors just for her.  The...

Mardy Fish and Sam Querrey broke out new spring K-Swiss at Desert Smash earlier this week. The annual event is a star studded fundraiser for Variety – The Children's Charity and is considered...

Fila’s new womens’ Heritage collection combines retro fashion with modern moxie. I love it. Pictured are two pieces from the group that releases with the BNP Paribas and Sony Ericsson Opens....

Today's Wall Street Journal presents an article entitled "The Superstar Effect." In it Jonah Lehrer details research that serves to prove that "From...

Looks like James Blake's first Thomas Reynolds Collection  was a big hit. Fila has expanded the offerings with ten new performance tops and a swish looking warm up that...