Tennis Identity

Tag Archives: French Open 2017

This spring, Rafael Nadal has once again shown he is the greatest clay court player of all time. First he won his 10th Monte Carlo Masters. He followed that with titles in Madrid and Barcelona. Now, he...

We’re cruising towards the finish line at Roland Garros. The usual suspects lurk in the men’s semifinals: Nadal, check. Stan, check. Murray, check. And let’s add Dominic Thiem, who totally...

It wasn’t pretty. But let’s leave that to one side. Garbiñe Muguruza and Kristina Mladenovic both don a tennis court as if ready for a fashion show. I didn’t see anything in their game...

The first week has wrapped up in Paris. How have the major brands scored in terms of visibility? Nike has taken the biggest hit as three of their big four are sitting this one out, but the ever-present...

Roger Federer, Serena Williams, and Maria Sharapova, Nike’s top three most attention grabbing players are sitting out the French Open this year (for various reasons) but the brand is sure to get...

Team Lacoste has had a big week, signing Novak Djokovic to headline their stable of tennis stars. We’ve already seen his new signature line, and now Lacoste has provided us with a look at what some...

New Balance has just rolled out new tennis “courtdrobes” for  the Roland Garros clay. These brights will definately pop on the ruddy red backdrop. Let’s take a look at their shoe line...

After months of rumors and more rumors, Lacoste has officially announced the signing of Novak Djokovic to an apparel deal, at a media event in Monte Carlo. If you’ve been following TI, you’ve...

Novak Djokovic recently parted ways with his entire coaching team, and has totally rebooted his strategic direction as he heads into the season’s second Slam in Paris. On the heels of his 6-4, 6-3...

Venus Williams will be showcasing her EleVen line’s latest effort, the Diamond Collection, at the French Open this year. If you’ve been watching, and of course we have, she’s already...