Tennis Identity

Tag Archives: Lacoste

Yesterday we presented some terrific new spring looks for men’s Lacoste, and today it’s the women’s turn. Tradional is the key word here. Lacoste Women’s Spring Dress Christina...

Last month we previewed what Novak Djokovic would wear at the Australian Open. Now we have an update with some additional Lacoste styles. What I like about Lacoste is their simplicity. They don’t...

We’re at the halfway point of the Australian Open, with many of the usual suspects (Federer, Nadal, Wozniacki, Halep) making it into the second week. (Halep winning her most recent match 15-13 in...

Tennis gear news is heating up, and not just due to the Melbourne weather. For reasons out of their control, Lacoste hasn’t been able to truly capitalize on their 2017 French Open signing of Novak...

Guys, performance underwear makes a difference. Look for styles that stretch, breath and do not bunch or bind. Lacoste Sport makes an athletic boxer brief that includes ultra dry technology which means...

As the year winds down let’s take a look at some of the big names and various looks we’ve seen this year. First up, the men. Here’s what caught my eye in 2017. (Women’s lineup here!) Rafa...

Even if you’ve never been to California (much less Beverly Hills) you probably know about Rodeo Drive. (That’s Ro-DAY-oh for the uninitiated.) This is without question the epicenter of shopping...

Today LACOSTE and the SHANGHAI ROLEX MASTERS announced that the  French sports and fashion brand will be the official and exclusive partner at Asia’s only ATP Masters 1000 tournament and will clothe...

Today LACOSTE announced that it has strengthened its premium position in tennis by taking over Tecnifibre. The takeover of 80% of Major Sports, which is the holder of the TECNIFIBRE brand, by the Maus...

Lacoste does a free community tennis clinic with City Parks Tennis every year prior to the US Open. Here are some images from this year’s feel good event. Murphy Jensen hams it up with the kids. Beryl...