Tennis Identity

Tag Archives: nike

Nike is not the predominant sports marketer in the world for nothing. They’re always plotting to take advantage of a big splash made by one of their athletes, as well they should. And they’ve...

The third Slam of the year is underway. The Championships, as Wimbledon is often referred to, is a fortnight of tennis elegance, British style. We picked out a few select fun to own Wimbledon branded items...

Nike’s released its lineup for Wimbledon, the one Slam where Nike just can’t mess with the color schemes. They can mess with the styling, though, as we saw last year. First the men: (Note that...

We’re getting a closer look at the NikeCourt X RF Collection from Nike. We’ve followed this line since its debut. (More coverage here and here.) Much like Nike’s stand-alone Jordan Brand,...

Father’s Day is just ahead, Sunday, June 18. You’ve still got time to get some shopping done before Sunday. We picked out a few items that he might like. Check ’em out! Wilson Red Small...

This spring, Rafael Nadal has once again shown he is the greatest clay court player of all time. First he won his 10th Monte Carlo Masters. He followed that with titles in Madrid and Barcelona. Now, he...

We’re cruising towards the finish line at Roland Garros. The usual suspects lurk in the men’s semifinals: Nadal, check. Stan, check. Murray, check. And let’s add Dominic Thiem, who totally...

Roger Federer, Serena Williams, and Maria Sharapova, Nike’s top three most attention grabbing players are sitting out the French Open this year (for various reasons) but the brand is sure to get...

Long gone are the days when pros would wear the same design all year. Remember the Reebok red/blue shoulder striped design of Michael Chang? He wore that forever. Same with Borg- he wore the Fila pinstripes...

UPDATED March 17: From the pro tennis tour rumor mill come these news items. The Bryan Brothers are locked in with IZOD. We haven’t seen any official confirmation on social media yet for the others;...