Tennis Identity

Tag Archives: novak djokovic

Last month we previewed what Novak Djokovic would wear at the Australian Open. Now we have an update with some additional Lacoste styles. What I like about Lacoste is their simplicity. They don’t...

We’re at the halfway point of the Australian Open, with many of the usual suspects (Federer, Nadal, Wozniacki, Halep) making it into the second week. (Halep winning her most recent match 15-13 in...

Tennis gear news is heating up, and not just due to the Melbourne weather. For reasons out of their control, Lacoste hasn’t been able to truly capitalize on their 2017 French Open signing of Novak...

UPDATED Jan 11 Novak has moved around a bit in the tennis gear world. For clothing he’s been with adidas, Sergio Tacchini, Uniqlo and Lacoste, who he signed with last year. The footwear, though,...

Pro contracts for clothing, racquets and shoes can start or end at any time (Djokovic’s Lacoste deal started at the French in 2017, for example) but many seem to start/end at the beginning of the...

As the year winds down let’s take a look at some of the big names and various looks we’ve seen this year. First up, the men. Here’s what caught my eye in 2017. (Women’s lineup here!) Rafa...

Even if you’ve never been to California (much less Beverly Hills) you probably know about Rodeo Drive. (That’s Ro-DAY-oh for the uninitiated.) This is without question the epicenter of shopping...

Tomáš Berdych battled his way to the Wimbledon semi-finals wearing the signature adidas tennis shoe of Novak Djokovic, one of his opponents in Berdych’s rise through the draw. The adidas shoe is...

After months of rumors and more rumors, Lacoste has officially announced the signing of Novak Djokovic to an apparel deal, at a media event in Monte Carlo. If you’ve been following TI, you’ve...

Novak Djokovic recently parted ways with his entire coaching team, and has totally rebooted his strategic direction as he heads into the season’s second Slam in Paris. On the heels of his 6-4, 6-3...