Tennis Identity

Tag Archives: tennis

Let me start by saying that here’s a company (a big tennis sponsor) that really gets it. If tennis is to continue well into the future more promising players need to be able to secure the financial...

The Miami Open presented by Itaú today announced several wildcard entries for the 2017 tournament to be held March 20-April 2 in Key Biscayne at the Crandon Park Tennis Center. Five men and eight women...

The U.S. Open is America’s tennis showcase for a reason. Held in the most notable city in front of thousands and thousands of enthusiastic fans, it’s the final Slam on the schedule, and a fitting...

Roger Federer.com was scheduled to auction off signed commemorative racquets to honor The Fed’s 18th Grand Slam singles title today (2/2). Federer defeated Rafa Nadal overnight in an epic five-set...

“Goolagong.” It’s Australian for “wearing a badass, Outback cowboy neckerchief with your traditional tennis whites.” Sure, Australian tennis queen, Evonne Goolagong, possessed...

We finally have some images to show you of the Lacoste players competing in Melbourne. The men’s designs play, as Lacoste often does, with blocks of happy color in new places on tried and true styles. The...

The new year means two things. First, the AO is almost here, and that means new gear is rolling out. And secondly, equipment contracts will end and pros will be signing with new companies. (Or re-signing...

One thing that I love about playing tennis in Southern California winters is that I don’t have to deal with applying sunscreen as frequently. Now make no mistake, I love what sunscreen does. I really...

Whether today, or decades ago, simple pairings often make the best tennis outfits. The combination of classic white Stan Smith tennis shoes, two-striped crew socks, thigh-baring Fred Perry court shorts,...

If there is clean Yaffa in my courtdrobe you can bet I’m going to reach for it. The boutique tennis and activewear line makes apparel that is a dream to wear, so soft, smooth and beautifully cut....