Tennis Identity

Tag Archives: tennis

The new year means two things. First, the AO is almost here, and that means new gear is rolling out. And secondly, equipment contracts will end and pros will be signing with new companies. (Or re-signing...

One thing that I love about playing tennis in Southern California winters is that I don’t have to deal with applying sunscreen as frequently. Now make no mistake, I love what sunscreen does. I really...

Whether today, or decades ago, simple pairings often make the best tennis outfits. The combination of classic white Stan Smith tennis shoes, two-striped crew socks, thigh-baring Fred Perry court shorts,...

If there is clean Yaffa in my courtdrobe you can bet I’m going to reach for it. The boutique tennis and activewear line makes apparel that is a dream to wear, so soft, smooth and beautifully cut....

Andy Murray suffered his earliest Grand Slam knock out of the year at the US open, after Japan’s Kei Nishikori won the US open Quarter Final and knocked out the British tennis star, 1-6, 6-4, 4-6, 6-1,...

Caroline Wozniacki by Eric Panke Here’s what happens when a burning passion for tennis crosses big talent in art. Meet Eric Panke, a contributor to T.I. and Senior Art Director for an Ad Agency in...

I recently had the chance to catch up with Genie Bouchard who was in the Big Apple to promote her sponsor Colgate. Always on point with the trends, Genie (5′ 10″) wore a comfy short sleeved...

The most abundant tennis shoe I’ve see on local tennis courts is the Asics Gel Resolution 6. I don’t know about other areas, but they are everywhere in Southern California. Seeing how popular this...

In tennis it’s you against the other guy/or gal, with no one else to blame. (Well, John McEnroe might disagree on that.) Interestingly, because tennis really is a game of strategy and mental control,...

For some time now Venus William’s signature “EleVen” line has primarily offered niche fashions designed for the tennis court. True she’s always offered pieces for working out but...