Tennis Identity

Tag Archives: tennis fashion

 For the 2018 tennis season’s first Grand Slam, FILA has unveiled the latest collections to be worn by its sponsored tennis stars. For the women that means a new Heritage collection – and I...

Fila is ready for Australia with a new, so called Set Point collection. The group captures the vitality and excitement of the game with dynamic color combinations, a cosmos-inspired print (see it in the...

Two sides to every coin- we covered the new Nike line for the guys playing in Melbourne this year, and now it’s the women’s turn. Nike Women’s Spring Maria Dress We get a full year of...

Fashion sense in tennis has evolved over the years with players like Rafael Nadal, Roger Federer, Sascha Zverev and Maria Sharapova leading the way.  Tennis athletes have come to redefine what modern...

It’s been a very good year for Karolina Pliskova. She took three WTA Titles: at the Brisbane International, Qatar Open and Eastbourne International. She reached the quarterfinal round at the 2017...

Eleven By Venus William’s latest fashion collection is called Floral Brocade. The multi piece line draws inspiration from the the Mexican artist Frida Kahlo in an effort to express the parallels...

Back in the day, Björn Borg cranked out his eleven Grand Slam titles in his iconic Fila outfits. (“Iconic” is an overused buzz word, but as far as tennis fashion goes, it’s right on...

I’ve talked for years about the exposure opportunities sportswear fashion designers have had on what I refer to as the court walk. Players wear the same outfit, sometimes for two weeks at a time...

The latest collection from the EleVen by Venus Williams brand is called Epiphany, designer-speak for “a celebration of each woman’s enlightened moment.” V will be wearing selections from...

Nike’s American players are waving the flag- well, kinda sorta- in the US Open Series leading up to the US Open. Take a look. Here’s what Jack Sock, Jared Donaldson, Cici Bellis, and Madison...