Lacoste announced today that Brazilian tennis great Gustavo Kuerten has become an ambassador of the brand. The 5 year contract kicks off featuring Kuerten in a new “Unconventional Chic” advertising campaign that emphasizes the brand’s relaxed elegance, style and “joie de vivre.”
Take a look at the video below. Stay to the end for a sweet surprise that will make you smile, especially if you are a long-time Guga fan:
"When I was young, Roland Garros and Lacoste were part of my dreams. Today I live this spectacular reality, its another magic lifetime experience” said Kuerten, “...For me, Lacoste is a reference in term of style and elegance.”
Beside his tennis career, Kuerten is also committed to helping others. In 2000, he founded the Guga Kuerten Institute whose goal is to help disabled and disadvantaged children by practicing sport. In 2001 he was awarded with the UNESCO youth and citizenship prize for his off-court work. In 2004, Guga also won the prestigious “Arthur Ashe Humanitarian Award,” for his work with the Guga Kuerten Institute.
“We are very pleased to welcome Gustavo in the Lacoste family of ambassadors.”, says Christophe Chenut, Lacoste CEO. “He is one of the greatest tennis champions ever. His personality and his involvement in numerous charity activities are impressive. He has talent, he has heart, an incredible charisma and an unforgettable smile.”