Here on Roman Borvanov (Rep. of Moldova), the lion adorns the Rome Performance Shirt (the plan is for a white/blue combo at the US Open), $50 USD. Their solid shorts are also $50.
The apparel is appealing to those players who want upscale performance apparel but with a more understated look that is their own.
Anyone interested in being sponsored by the brand should look here.
Find it at Loriet.