"Guided by a feminine aesthetic and a love of elegant curves, textures and accentuating details, I design boutique style activewear for gracious women that like to express their elegance and style at all times," says Cronwall.
Sublimely soft, the fabrics are a dream to put on. The looks are edgy, a hint of Free People style here, but tennis-sensible and absolutely for the courts (the tops for example, have a lightly padded bra built in). Above is the Black Vintage Razor Back Top and Skirt, $85 USD each.
Cronwall's tennis presence is on the upswing and not just among those that play and lunch. Germany's Mona Barthel recently won her first premier title at the Open GDF Suez in Paris wearing the collection's Boho Dress, above, $136 USD, prompting the designer to rename the dress "Mona in Paris."
Italy's Camilla Giorgi wears the line as well.
Above is the Royal Porcelain Top and Skort, also $85 each. All are part of the new 2013 Spring Collection which is in stores now and online soon.
Secret's out. More info at DeniseCronwall.com