First out will be Venus' Fiore Floral and a Tie-Die group. Both are really fun prints in fitted, super-soft performance fabrications.
A menswear group (classic tees, polos and shorts), which you can see some of in yellow, green and white on the right hand side of the rack below, is also included in EleVen's upcoming releases.
"I'm feeling more confident with my fashions," said Venus when we sat down to talk. Recent successes have emboldened her decision making. "I've done some experimenting but today, my line is really about having fun. I try to reflect who I am. It's fun and alive and says enjoy who you are and your individuality."
EleVen's collections include moderately priced pieces for all body styles and Venus is finding ways to serve her customers' requirements. "Some women don't want to show their arms, some like longer skirts, for example..."
Looking to Fall 2014, Venus plans to roll out "Elite EleVen," a more upscale collection that will include high impact bras. Coordinating low and medium impact bras are included in the current group (see left).
Did you know? Venus and Serena keep one of every tennis outfit they have ever worn in competion (that's quite a wardrobe). "We have fun trying them on again from time to time...'Remember this one? we say...'" Venus laughs.
EleVen by Venus Williams is made in the USA. Her current lines are available at Tennis-Warehouse.