Nikolay Davydenko defeated Juan Martin del Potro yesterday to win the 2009 ATP World Tour Finals, the first Russian in history to win the event. This tournament, according to his agent, also marks the end of Davydenko's contract with French apparel maker Airness. Many have sought the brand but few can find it (especially tennis) as it is not available in the U.S. or anywhere online as far as this editor can see.
So odd -- to have a guy as good as Davydenko promoting your brand and then not selling it anywhere -- well yeah it is available in shops in France (and possibly China) but that's not exactly marketing large. No word yet on who he's going to next. Stay tuned.
January 2010 note: According to his agent, Davydenko has resigned with Airness for 2010. Still no availability in the US.
