TennisIDENTITY

Something sassy, something fresh. New for the court.

With the US Open over and done it's time to turn to some of the smaller but very competitive tennis fashion houses out there.

Still crankin' it out LA style is Fetch. New for them are some pro contracts.  Among them is one with Scarlett Werner of Germany, pictured left (currently WTA # 318 in the world) who has just signed with the brand.

Despite the marketing powers and stars touting tennis' biggest brands, the growing presence of "alternative" tennis fashions is noticeable.  A couple of options from Fetch:

Above, Werner wears Fetch's flowy Sassy Court skirt and Control Tank Top, $62 and $55 respectively. The blue carries over the shoulders down to the shoulder blades.

Right is the Duchess dress, $120,  a close fitting, short little number with unique horizontal pleating in the skirt; nothing short of attitude for svelte tennis nobility. No doubt them Dukes will be lookin' twice. The tops have a racer back design and a built in moderate support bra. All performance. 

Find a retailer or buy soon at Fetch.

 

Fresh and Fetch-ing. New Spring Tennis Fashion from...Fetch

What would tennistas do if the big guns were the only fashion choices in town? Some women simply must serve up fab "did you see that" fashion know-how on court daily. Yes, I know you're out there.

Fetch Sport debuted its first tennis line last year and now rolls out its newest Spring/Summer 2010 Collection. Two of my favs include: top left, the 31" Monaco Tennis Dress with dip dye yellow mid section, scoop neck with cross back straps (shelf bra), $120. Top right, the vibrant Lilly Sport tennis blouse with side zip and raw edged hem, $60. This would look really cute with Fetch's low waisted Sassy Court Skirt. The fabrics are all stylishly cut 88% Perfo-tek Nylon/12% Spandex for performance and comfort. There are a few color choices in each style.

Fashion editors tend to diss tennis attire that doesn't fit the classic, old-world vision. I love that look myself but honestly it is so tiresome to wear classic whites day after day. Tennistas play a lot and want to turn heads.

Fetch adds edgy sass to the sport's apparel without being super crazy about it. Judging from initial market reaction, Fetch is considered fun to wear and well...worth fetching.

Learn more or find it at Fetch Sport and late March at Tennis-Warehouse.

Fetch This Ladies. Chic Court Style for Tennistas.

If you haven't seen Fetch let me introduce you.  Fetch, who's embroidered logo is a feisty little terrier, offers a line of sportwear designed for the tennista who wants their performance style with attitude.The line exudes essences of Juicy lounge style, very laid back and young L.A. 

Quite a bit of Fetch style is for off-court but I loved, loved, loved the Spring 09 Fetch Club Dress (pictured left, $92 nylon/spandex) with the deep trimmed neckline, super flattering for those of us with wide tennis shoulders. The fabric -- built in shelf bra -- skims the body right down to the simply pleated skirt. The boldly striped Mach 6 dress ($110) and Veruca polo ($135) with skirt were also style lover favs.

The Track Jacket ($110) and low-waisted Pant ($95) are spandex fitted and comfy, young and slimming with not a touch of frump or bulk. They also have versions in terry and cotton. Tonal Fetch racquets and name complete the look in a very understated yet slick sort of way.

Check out the whole line at Fetch. They are in select tennis shops only. A retailer listing will be up shortly on the site. Send the company an email if you want it in your local club.