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In the Pink. Vera Zvonareva ♥s K-Swiss Spring Fashion.

WTA player Vera Zvonareva (RUS) showed off some of K-Swiss' upcoming Spring 2010 tennis collection at the Australian Open. Great run there by-the-way. Pictured here she is wearing the New K-Swiss Shell Tank in raspberry rose and white, $40 USD, and Pleated Skirt, $55 in white (it is a skort). Both come in multiple alternate colors and are made of KWICK DRI poly/spandex performance fabric that offers 40+ UV protection.

Also in the group is this cheery raspberry rose halter dress (also in white), $75 -- there are some thin anchor style straps down the back for security under motion. Take a look also at the new 3 1/2" inseam Shortie Short, $30 in black-- I'm spotting this style with tight fitting tops on teen girls who have no body issues and loads of confidence. They are super short but look pretty darn good on these players.

These pink themed outfits would look great with the new CVFC Warm up Jacket, $75 and Pant, $60 spandex french terry in white -- the zip front hoodie has a pink lining. Fresh!

Find it all soon at K-Swiss and Tennis-Warehouse.

Bob and Mike Bryan say goodbye to longtime apparel sponsor adidas. Move to K-Swiss.

"Happy to report we've signed a 4 year deal with K-Swiss. Stepping up the stripes, from 3 to 5." said Bob Bryan on Twitter early this week." ...Thnx to Jim Latham and everyone at adidas for a great 12 years..."

K-Swiss won't confirm anything about the deal at the moment but this means that the Bryans will likely be joining Alona and Kateryna Bondarenko, Mardy Fish, Tommy Haas, Liezel Huber, Vera Zvonareva, Jim Courier and Anna Kournikova on the K-Swiss wearing tennis team.

Pictured left is the K-Swiss Mens Winter 5 Stripe Polo, $55.00 USD, part of the new K-Swiss Winter Group. This shirt looks great with the white Mens Combo Woven Short, $48 or the 9.5" multipurpose board short, $45. The ebony and black version is my favorite in the new collection, polished but as edgy as a polo gets. Maybe we'll see the Bryans in it come 2010.

Who's next? It's a game of chess at the moment.

Buy at K-Swiss or Tennis-Warehouse. Follow Bob Bryan on Twitter @BryanBros

Vera Zvonareva Shows Off Fall K-Swiss Women's Tennis Fashion. Props to Cara Black and Liezel Huber.

Unlike Nike and adidas sponsored players K-Swiss athletes are not restricted to one kit during a tournament. Allowed to pick from the full season's range, we get to see a good glimpse of the line's offerings. Unfortunately no one chose to wear my current fave, the beautiful liberty purple and black Empire Tank and Skort.     

What we did see was one hot dress and a bit of what's coming next, the fall season brick varsity red and fig (a light brown). Fitting and pretty but I really wanted to see the energy of that most regal of hues.

As the weather cools over Flushing Meadows, the players are looking to keep warm during play. The v-necked Mesh Long Sleeve top, $55, pictured left on Vera Zvonareva is a great pick for chillier days. I like that it's fitted without hugging too hard around the mid-section. She has paired it with the women's fall Pleated Skirt, $55.

Doubles duo Cara Black and Liezel Huber teamed up in matching  Zip Front Polos, $55 and Pleated Skirts in a sophisticated palette of ebony and clover.  The look was strong and tailored, with great chest and shoulder coverage which a lot of women like. These polo tops are fitted and not boxy at all.

For those players with more of a penchant for body hugging drama (and currently playing in warmer climes) take a look at the bandage dress inspired V-Tank style, $75 USD, pictured right again on Zvonareva. It resembles a Herve Leger style but is all performance. The angled straps are sturdy, designed to prevent the downward slipping tube we've all experienced at some point in our lives.

K-Swiss clothes are well cut and figure flattering, UV protective,breathable, antibacterial performance.The skirts run on the short side which I personally like.

Find the looks at K-Swiss and Tennis-Warehouse. The newer fall colors should be out soon.

 And finally, a big CONGRATULATIONS to Black and Huber, the first team to qualify for the prestigious year-end Sony Ericsson Championships in Doha, Qatar! Pictured left they are wearing the K-Swiss cap sleeve tank (on sale now) and Accomplish Pant.

Images: Top left, Julian Finney/Getty Images Sport; Right, courtesy; and bottom left, Getty Images. 

Tommy Haas' Wimbledon Wardrobe.

Tommy Haas has changed his shirt a few times on the way to the upper echelons of Wimbledon.

Pictured here he wears the new K-Swiss Color Blocked Crew in white and black, $50 USD and Accomplish Short, $35. Mesh inserts in back and under the arms add great ventilation. 

His earlier round alternative was the Accomplish Crew, $30 and his quarterfinal round, the Topstich Polo, $55. Befitting the quarterfinal round, the Polo is a more dressy looking choice, made of performance spandex pique with five topstitched strips across the right chest. Sharp dressed man. 

His hat, the Performance 6 Panel Cap, $22. His racquet, the MicroGel Prestige Mid Plus.

Find the gear at K-Swiss, Head and Tennis-Warehouse.

Image: Haas Sets for a Return, June 29, 2009 courtesy LIFE.

Who likes short shorts? We like short shorts. Spotted at a tournament and here on Alona Bondarenko.

 

When it comes to junior tournament play the hands-down outfit of choice among girls is short shorts and a fitted tank. Many manufacturers cut their shorts a little higher on the waist than the girls like so they flip over the waistband and almost everyone has a tag sticking out their back. Kind of funny.

In all honesty low-cut shorts are a better on-court look for most anyone -- they're sleeker and a whole lot hipper than high-risers. Wear them with a longer cut top and you'll have no belly baring problems.

Looking for low cut (not dangerous low but below the navel) proves to be challenging in a sea of shorts but the Dual Knit Sport Shorts by K-Swiss pictured here on Alona Bondarenko ($42 USD) fit the bill. Other performance oriented low cut, short tennis shorts include: adidas Women's Spring Court Short ($29.99), Nike Women's Basic More Power Knit Short ( $45) and Prince Women's Spring Gold Tour Short ($29.99). All have built in compression shorts which make it easy to stow that extra ball when serving. No need to flip over these waistbands girls.

Find the look at Tennis-Warehouse, Nike, adidas Tennis , and K-Swiss.

Image: Getty Images/Clive Brunskill -- Sony Ericsson WTA Tour

New 2009 tennis backpacks. Something for every tennis identity.

 

 

If you travel to the courts via foot, subway or bike, less is definitely more. Even though most racquet bags come with backpack straps, these smaller back packs fit the bill during those times when you just don't want any extra bulk.

Top left the Wilson KTour back pack, holds two racquets with padding around them, has a separate compartent for shoes and is made without PVC (an environmentally friendly effort), $39.95;  top right, the KSwiss Ibiza Tennis Backpack in Navy -- retro-ish and fitting in an all tennis-whites setting, for one-racquet, $39.99. Bottom left the groovy "Tell it to my Heart" Whak Sak, black with rhinestones, holds a tennista's two racquets and essentials. The insulated drink holder keeps a beverage cold and handy, $79.99; Bottom right: the Babolat Classic Club Line Back Pack, $24.95 (has a racquet handle cover -- added value for transit in the rain). Some of Rafa's entourage have been spotted wearing this bag. 

Not pictured: the new Babolat Team Line back pack, $44.95, matches the new Pure Drive racquet. HEAD also makes a sharp looking Djokovic series back pack to go with his new stick, $59.95. 

Find these back-packs and a myriad of others to suit your court identity at Tennis-Warehouse Visit  Whaksak Babolat, Wilson and K-Swiss for other retailers.

Mardy Fish and Tommy Haas Get Traction in New K-Swiss.

 Mardy Fish and Tommy Haas have been sporting the new K-Swiss men's line since the Australian. Pictured here Fish wears the Sublimated Crew in olympian blue and navy, my favorite of the four versions of this crew neck top with super sized K-Swiss stripes. Haas has worn the white version with olympian blue. Strategically placed mesh inserts, moisture wicking fabric and chafe free seams make this a truly comfortable performance piece, $55 USD.

 Both guys wear the Accomplish Knit Short, $35,  9" inseam and drawstring elastic waist. Piping down the sides adds subtle decoration. The headband is the old stretch classic, $5. 

Watch the courts also for the clean and unfussy looking Topstich Polo, $55, which comes in four solid colors with same color top-stitched stripes. It's a much more subtle, tailored look for the player who prefers more refined style. Mardy wore the white on white and blue on blue versions during his great run at the SAP Open.  The traction? It's in that tire-track"ish" design, the Ascendor shoes ($100 on Fish) as well as the Glaciator, $95 on Haas. Add a little 'tude and you've got it.

Learn more or buy at K-Swiss or Tennis-Warehouse.

Michaella Krajicek, Beautiful in Boysenberry

Michaella Krajicek, of the Netherlands, caught our eye wearing K-Swiss down-under at the ASB classic in Auckland recently. Purple and black together, unpredictably lovely.

This little combo pairs the K-Swiss Women's Winter Sport top in boysenberry, $39.99 USD (also in tidal wave blue) and the super flattering K-Swiss Women's Winter Pleated Skort in black, $39.99 (this skirt also comes in white and tidal wave blue) The pleats on this skort are centered front and back so you get the tailored effect without adding bulk at the hips. UltraCel fabric ensures you stay cool and dry while you play. The visor pulls it all together. The hair...that's a bit harder. 

Get Michaella's look now at K-Swiss or Tennis-Warehouse. Both items have been out for a few weeks now so good luck.

Image: Getty Images

New Separates From K-Swiss: Sophisticated Color and Comfort.

We've talked a lot about dresses this year but fact is, most of us wear separates when we practice and play. Maybe it's something about their versatility. This combo on Alona Bondarenko caught our eye. Both pieces are new from K Swiss, the Knit Sport Skirt, $45 USD with built in shorts in urban grey and the Scoop Back Tank, $45 in boysenberry. Alona's sneakers are the Ascendor Mesh, $100.

Comfortable, wicking fabrics and unique unfussy feminine styling details make these pieces a great fashion/function choice. Love the sophisticated color combination.

Buy at K-Swiss or Tennis-Warehouse.

Image: Getty Images

New K Swiss as Seen on Mardy Fish -- Casual Tennis Style for Serious Players

Many sponsors appear to require their players to wear the same outfit throughout an entire tournament. K-Swiss lets Mardy switch it up a bit within the line; nice for a guy who doesn't appear to want to look too done-up. Recently he wore the loose fitting, performance styles above. The top is the new K-Swiss short sleeve v-neck, $50 USD and long mesh shorts, $48 (10"inseam). Both are performance pieces that help control heat and wick moisture. In earlier rounds, Mardy wore the new short sleeve crew neck in charcoal, $50 (not pictured). Looked like a simple tee but body mapped mesh inserts in back make this a great choice for the player who wants performance without looking too tailored. Look for these styles at K-Swiss or Tennis-Warehouse.

Image: getty images/Chris McGrath