TennisIDENTITY

Loriet launches new Pro-Team and Lifestyle collections.

Loriet is making its pro practice tees available to tennis mortals with the launch of its Pro-Team Collection.

The new practice T is made with 100% combed ringspun cotton and comes in gold (as pictured), navy and leaf. This is the one that Loriet sponsored players wear during warm up hits.

A more feminine racerback tank is viscose/poly and comes in white, grapefruit (pictured), gray and rose. It is first in the company's new lifestyle group. Pretty cut.

This Leo likes. Both are $35 USD.

Find them at: Loriet.com

New men's tennis fashion from Loriet.

The winged lion is both mythical beast and symbol for performance brand Loriet. Invincible looking creature either way.

Here on Roman Borvanov (Rep. of Moldova), the lion adorns the Rome Performance Shirt (the plan is for a white/blue combo at the US Open), $50 USD. Their solid shorts are also $50.

The Rome is inspired by a soccer jersey with a cut and design that visually enhances upper body movement and power.

The apparel is appealing to those players who want upscale performance apparel but with a more understated look that is their own.

Anyone interested in being sponsored by the brand should look here.

Find it at Loriet.