TennisIDENTITY

Milos Raonic. New Year. New Deal. New Balance.

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Milos Raonic has shed his croc adorned tennis apparel, turning head and toe to New Balance.  Check him out above at the AAMI Classic at Kooyong in Melbourne today. Raonic might very well be the brand's first foray into tennis sponsorships.

Wide footed tennis players love New Balance for their footwear; they very simply have the biggest selection of wide-width tennis shoes out there.

Clearly New Balance now wants more than than a foothold on court; the new colors and designs above suggest some fun ahead. A rising Raonic, currently ranked #15 in the world, should bring good attention to the fitness brand. 

Pictured he's wearing a pair of New Balance's MC 996 D. More info on the new apparel line to follow.

 New Balance plans to work with Milos to launch a  special tennis focused collection of footwear and apparel in August just before the US Open.

Find the brand at NewBalance.com, Tennis-Warehouse and New Balance tennis retailers worldwide.

 

Tennis players, think pink and support breast cancer research.

    
 
 
October is National Breast Cancer Awareness Month and sadly most of us know at least one woman who has been touched by the disease. Athletes everywhere are supporting the cause. Did you see the pink cleats hitting the NFL turf this month? Tennis players you can help researchers find a cure too.

There are a myriad of pink breast cancer awareness items out there. I like the ones that actually give a portion or all profits to support the cure. These items fit the bill. Left to right: hot pink Prince Lighting XX string, $5.50; New Balance  tank, $37.99 and skort, $41.99 (from the Lace Up for a Cure Collection); Wilson 3 pack racquet bag, $27.95; Soar for the Cure tee, $20; New Balance Motion Jacket, $50.

Pink is a hot and much loved color on court. Make it work for others too. Find these items and more at: Tennis-Warehouse, Shop Komen.com and tennis retailers.

Tennisidentity.com has made a donation to Susan G. Komen for the Cure in honor of tennis friends who have battled or are battling breast cancer.